Let’s Be Social

April 11, 2019 / Helen Hyde  / 

Just ten years ago Instagram didn’t exist, Facebook had only just introduced its ‘Like’ button and Twitter had only just launched the hyperlinked #Hashtag. Now all three are a part of our daily lives, whether you like it or not, and no outdoor brand would consider excluding social media from its marketing plans.

Those who do it well not only publicise their brand’s ethos, direction and products in an exciting and engaging way but also listen to their customers through social media by asking them questions, reacting to their feedback and learning from their experiences with the brand. It’s the best connection tool out there for linking directly with your core audience and customer base.

Ethan Walker at Mammut offices

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Attending The Photography Show

April 1, 2019 / Abbie Baynes  / 

This month also featured the Photography and Video Show at the NEC in Birmingham, where Spring client Country Innovation showcased their collection of outdoor wear designed for professional and amateur photographers.

Spring’s Helen went along to find out about the newest and best gadgets on the market, including drones, cameras, lenses, microphones, bags, tripods – you name it! You could see it, touch it, test it and buy it. It was also a fantastic opportunity to learn from content creation experts in their field all about lighting, sound, apps, planning and preparation.  

Country Innovation Founder, Maria Chilvers, spent four days at the show and found it successful: 

“After winning awards for our Traveller Jacket and Raptor Waistcoat in the photography magazines due to their unique design and attention to detail, we decided to enter the main stage arena and exhibit for the first time at The Photography Show at the NEC. It has certainly opened up a whole new market for us. As well as meeting many core Country Innovation customers, we talked the talk to a whole variety of new photographers from all walks of life.

The Country Innovation team at The Photography Show

“We had an extremely busy four days at the Show, with a huge amount of interest for our brand new Aperture Jacket which has been specifically designed for the photography market. In addition to making new consumer contacts, we have also had some really good trade enquiries from leading camera retailers. Onwards and upwards!”

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