Spring Times January

February 20, 2019 / Helen Hyde  / 

YOUR MONTHLY INDUSTRY UPDATE FROM SPRING PR

JANUARY 2019

Being part of the industry this won’t be news to you but, just in case it slipped your mind, next month is ISPO – the world leading international trade fair that’s become a trends barometer for the sports and active lifestyle industry.

A busy time for us and our clients, this year’s organisers are expecting 85,000 visitors who will have access to 2,732 exhibitors over three days. With such an overwhelming display on offer how do we get the most out of this opportunity for both Spring and our clients?

Well, for us, it all comes down to meticulous planning…

Read more here
 

 

Spring PR is very excited to have been involved in the launch of Polartec’s newest fabric – which is proving to be a revelation in sustainability.

Power Air is the first fabric technology engineered to reduce fibre shedding.  By encapsulating lofted fibres within a multilayer, continuous yarn fabric construction, this revolutionary new platform offers advanced thermal efficiency that is proven to shed five times less than other premium ‘mid-layer’ weight fabrics.

“By using the efficiency of encapsulated air to shelter lofted fibres, Polartec Power Air will drastically improve how fabrics perform over their lifetime with respect to versatility, comfort, and sustainability,” says Gary Smith, Polartec CEO. “We’re only beginning to realise the potential for this new type of fabric construction.”

“Polartec has never shied away from solving tough, intractable problems,” says Mike Rose, Polartec VP of Product Development. “Power Air has the potential to be our most significant development since pioneering the process to knit fabrics made of post-consumer plastic bottles.”

 
 

Darn Tough Vermont is an American manufacturer of premium, all-weather performance, outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Juniors’ styles – all of which carry the industry’s only 100 per cent unconditional lifetime guarantee.

Find their website here: www.darntough.com  

Pertex has established itself as the leader in lightweight technical fabrics and today is partnered with some of the most successful brands in the outdoor industry. Their technical knowledge is matched with a solid understanding of the outdoor environment. Based on founding principles of long-standing relationships, they continually collaborate with brand partners across the world to drive innovation and retain an integral position at the forefront of fabric design.

Click here to read more www.pertex.com

 
 
 

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Looking back at ISPO

February 14, 2019 / Helen Hyde  / 

February was ISPO month for the Spring team. Eleven of our clients, including first-timers Darn Tough Vermont socks, showed off their latest and greatest collections and innovations, spending three days in a very snowy Munich. Here’s our take on the good, the great and the down-right brilliant from this year’s offering. 

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Fail to plan, and you plan to fail

January 24, 2019 / Helen Hyde  / 

Being part of the industry this won’t be news to you but, just in case it slipped your mind, next month is ISPO – the world leading international trade fair that’s become a trends barometer for the sports and active lifestyle industry.

ISPO 2018

A busy time for us and our clients, this year’s organisers are expecting 85,000 visitors who will have access to 2,732 exhibitors over three days. With such an overwhelming display on offer how do we get the most out of this opportunity for both Spring and our clients?

Well, for us, it all comes down to meticulous planning.

SHOW MORE

Spring Times December 2018

December 18, 2018 / Helen Hyde  / 

We’re all huge fans of Christmas in the Spring office. From Christmas Jumper Day and Secret Santa to our Christmas party and new office Christmas tree, we’ve been as festive as ever this year.

Spurred on by Abbie, we also decided to donate to one of the Christmas shoebox appeals this year. Our shoeboxes will be taken this month to an orphanage in Botosani, northern Romania. The appeal is run by a small team of people who personally take the presents filled with toys, warm clothes, toiletries and a few sweets and gift them to the children in the orphanage. 

Merry Christmas from all of us at Spring and a Happy New Year!

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The power of training

January 16, 2019 / Helen Hyde  / 

With foot-fall down on our high streets, maximising every opportunity to upsell is more important than ever in retail.

Jake Wiid

Spring works with former store manager – turned sales rep turned training provider – Jake Wiid to provide support to our clients, “In my time in retail, I experienced some good and terrible sales people. Judging this was not on the value of their ticket items but on the care, compassion and more importantly their understanding of the customers’ needs.”

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