Meet the ambassador – Lindsey Chapman

October 18, 2018 / Helen Hyde  /  Uncategorized

Spring PR recently caught up with Lindsey Chapman. The radio and TV presenter and naturalist has recently become a brand ambassador for our client, Elliot Brown watches. We wanted to see how things are developing…



What outdoor issue are you passionate about at the moment? What do you think we as outdoor brands should have on our minds?


“I recently joined the #PeoplesWalkforWildlife in central London. We know British wildlife is in dramatic decline but simply caring about the issue is no longer enough – action has to be taken. The responsibility falls to all of us – we need to be making changes on a small and large scale NOW. From cutting a hedgehog hole in your garden fence – allowing the link up of habitats – to thinking strategically about natural places and marine protection. Outdoor brands should consider these issues as a priority – they need a thriving natural world to survive.”

How does your Elliot Brown watch fit into your outdoors lifestyle?

“I love my watch and wear it all the time…I forget it’s there most of the time to be honest which is exactly what I want. It stays in position perfectly (even under stress) and it’s particularly useful on night shoots.”

How do you keep in contact with Elliot Brown about what you’re achieving for the brand?

“Elliot Brown are really relaxed which is great. Ian gave me a call at the start of my ambassadorship to explain the ethos of the company, which was really helpful, and we keep in contact with updates from both sides. They’ve always got something interesting going on.”

How can an outdoor brand best work with someone like you?

“I like a brand to be clear with me from the start about what they’re hoping for from an ambassador – what the time commitment will be and their expectations. I also like the personal touch, brands that have taken the time to understand my work and ethos and want to develop that relationship in the future. The brands I work with know me as an individual which generates a much more fruitful partnership.”

How might we see or hear you over the forthcoming autumn schedules?

“I’ve been presenting a new series for Channel 5 called ‘Nocturnal Britain‘ which goes out later in the year. Joining Steve Backshall, Miranda Krestovnikoff and Philippa Forrester, we reveal the secret night-time lives of Britain’s animals. “I’ve also recently presented a programme for BBC Radio 4 called ‘In Pursuit of Beauty: Slow Art’ which explores art that takes a long time to create or to enjoy and the effect it has on our awareness of our own finite existence. It includes the wonderful natural sculpture ‘Ash Dome’ by David Nash. Available now on BBC iPlayer.”  

How will you be enjoying the autumn outdoors this year?

“I want to enjoy the autumn season on my patch. A few weeks ago I completed the Yorkshire 3 Peaks for a charity that looked after my Auntie when she died – it was an amazing day. I’m hoping to get over to the East Yorkshire coast if I can – it’s home to me and one of my favourite places in the world. And I’ll go on as many walks as I can to catch the spectacular colours that autumn in the UK brings.”

China travel check list

August 16, 2018 / Helen Hyde  /  Uncategorized

For this year’s summer holiday, Spring Founder, Stephanie Briggs and her family have chosen China. “As an adventurous family we’re looking forward to making some amazing memories.

“We’ll be trekking and then camping on the Great Wall, taking a stunning ten-hour long train journey through the country, cycling and sampling real Chinese food. 

“Being part of the Spring PR community means I have access to some of the most advanced, technical and up-to-date adventure gear possible.” 

So here’s a taster of some of the gadgets and accessories Stephanie will be taking and why…


On Show in London

July 27, 2018 / Helen Hyde  / 
This year’s Spring PR Open House event in London was a roaring success with dozens of outdoor, lifestyle and adventure journalists joining us and our brands to find out about the latest and the greatest in clothing, gear and equipment.

We want to say a big thank you to all of our brands who worked so hard on the day and to all of the journalists who took time out of their busy days to pop down and have a chat.

Camp Out 2018

May 30, 2018 / Helen Hyde  / 

Spring’s Camp Out 2018 went down a storm during two sun-filled days on the Dorset coast.

An annual event, it brings together specialist adventure and sports journalists with Spring’s exciting outdoor brands to test their latest and best kit available in natural surroundings.

Whether running, climbing, mountain biking, Nordic Walking, stand up paddle boarding, or floating on a lake in a sleeping bag (!), all agreed it was a roaring success. Check out some of our favourite moments captured in video:

 


Thank you to everyone who came along, and we look forward to seeing you next year!

Video production by Hyde Media on behalf of Spring PR. 

Spring at ISPO 2018

February 1, 2018 / admin  / 

Spring PR has just returned from ISPO 2018 in Munich – what’s known as the leading trade fair for the global sports industry.

What does it mean for us? Four days of running between 16 huge exhibition halls filled with 2,800 exhibitors – all revealing their latest outdoor pursuits gear and clothing for autumn/winter 2018. Hard work but great fun.

Eleven of Spring’s clients chose to attend this year – AKU, CMP, Eider, LEKI, LifeStraw, Mammut, Nikwax, Polygiene, Polartec, Reima and SMITH.

And from Spring – Stephanie, Jo and Abbie packed their bags and joined the flight over. Here’s why…

Stephanie, as an Agency why do you choose to go to ISPO?
“It’s great to network with the clients, journalists and customers. Walking through the halls you get a real feel for the trends – sustainability was a huge theme this year and many of the stands had an urban feel, that crossover from city to summit. Eider was a great example of this.”

What do your clients get out of it?
Business! This is a big selling show for them. A chance for ingredient brands, like Polartec, to meet with consumer brands, and for consumer brands to meet with retailers. On top of that, it’s great to meet with the high quality media who visit the show and give them a heads up on what’s new and exciting from our clients”.

Were there any new products that really stood out for you?
“Polartec showcased their new Power Fill insulation, made from 80 per cent recycled plastic. This was a real highlight for me, particularly because you could see that many of the brands on display are beginning to focus on their impact on the environment and the great outdoors we all use their products in”. 

So Jo, why does ISPO work so well for journalists? 

“All the key brands are under one roof and journalists are given the opportunity to get a ‘first look’ at products that won’t be available until AW18/19. Including some mind blowing new technology such as the new Mammut PhaseKnit. Overall there was a great vibe with lots of energy and enthusiasm”.

What was a highlight for you?
“The Polygiene Media Run, with 100 per cent attendance. 26 people – a mix of brand representatives from Polygiene and 2XU, as well as journalists running through Munich at 07:00 experiencing the benefits of Polygiene treated 2XU running kit, great fun”.

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