The ‘Tin Can’ Life

November 15, 2018 / Helen Hyde  /  Uncategorized

Ghost Train (E6), in Pembroke, credit Ray Wood

At this year’s Kendal Mountain Festival, Mammut athlete, Madeleine Cope will be speaking about her climbing life since leave full time employment in content development a year ago.

The ‘Tin Can’ refers to the van she is currently living in and travelling around Europe in!

She’ll be exploring how her climbing is developing, her inspirations, and how she applies herself to each challenge.

Reflecting honestly about her motivations, relationships and goals and the importance of learning from your mistakes, the role of mental health and dealing with expectations.

We caught up with her to find out more:

You’re an inspirational speaker. Why do you believe climbing marries so well with this?

“Passion, expectation, disappointment, challenge, self-belief, success, and failure – these are all concepts everyone understands. I believe that climbing provides a useful platform to discuss these concepts in a way that anyone can relate to. The climbing narrative makes topics that can often be pushed aside in life, such as ego and motivation, more accessible and sharing through talks makes it feel more personal.”

How do you use the subject of climbing to inspire others, even if they don’t climb?

“I hope to show through my enthusiasm the underlying joy of pursuing any passion as a way of life. When you peel all the layers away essentially you are talking about the pursuit of happiness – this is something everyone can relate to.”

“Maddy provided a superb talk that inspired on all levels. It didn’t matter whether you were a trad climber or sport climber, novice or elite – she relayed experiences that virtually everyone in the room could relate to. Not only that, but she did so with both humour and humility, which was incredible considering the gravity of her achievements. This fun, down to earth talk went on to tackle some bigger questions about motivation, drive, and pre-conceived ideas of what is and isn’t possible.”

“Huge thanks to Maddy for delivering an excellent talk on International Women’s Day. Keeping good humour throughout Maddy touched upon some more serious points about her climbing journey.  A very genuine and relatable experience, we would highly recommend it.”

Do you practise what you preach?!

“I guess I consider my talks to be more about preaching what I practise. I tend to look at the variety of feelings and experiences climbing has brought me – both positive and negative. The aim is to learn from the negative in order to have more of the positive, but one of the main points about being honest for me is to share those times where I didn’t “practise” in the most positive way.

“We are only human. And being human, with all the defects that brings, is what makes our experiences interesting. For me part of the definition of “challenge” is that not every part of the process is positive.”

Madeleine Cope

Bat Route (8c) in Malham, credit Nadir Khan

How does Mammut help you to achieve your climbing goals?

“Mammut is a brand that covers many disciplines, with many inspiring athletes across them. Besides the quality clothing and equipment, I am inspired by a brand that looks towards supporting adventure. When you are pushing yourself it always helps to have good equipment and I am grateful to Mammut for this.”

What’s your favourite piece of Mammut equipment and why?

“The Alnasca Pants– these are protective but also stretchy. I enjoy using flexibility in my climbing and these are great for that, as well as hard waring – which is perfect for trad and multipitches. The Wall Rider Helmet is great. It is light and doesn’t interfere with balance on technical pitches.”

What are your climbing hopes for 2019?

“I hope to be travelling in Europe in my van with my partner until March. Exploring new areas and styles and pushing myself on whatever inspires me. I aim to be open to whatever goals present themselves rather than trying to pre-empt them. One of my major motivations is for big wall climbing, so whether it is El Cap or somewhere closer to home I am sure I will bring drawn to a multi-day adventure in the autumn.”



When events go well…

November 7, 2018 / Helen Hyde  / 
Ian Elliot from Elliot Brown Watches

Ian Elliot from Elliot Brown Watches

We’ve all heard the phrase, ‘it’s not what you know, it’s who you know’. It often has quite negative connotations. But in the public relations industry, relationships are everything. At Spring PR we know our brands, their products, their issues…and their people.

It’s an ethos that our client, Elliot Brown Watches adheres to: “Our business is its people,” says founding partner, Ian Elliot. “How we actually behave, how we speak to people, the way they are treated is all second nature. Over time word spreads, the friendship group grows, it naturally gains momentum and remains strong.”

It’s why Spring PR, and Elliot Brown, still prioritise events as part of their marketing strategy. Now often thought of as simply ‘time consuming’, the style and nature of the events we choose is becoming more and more fundamental. If you’re asking people to spend a whole day out of the office, they want to get something out of it. An opportunity. A chance to learn. And a chance to form long term relationships.

Ian continues: “When we hold an event it’s not about blinding friends and customers with product info and stats, it’s about shared enjoyment and spending time together – generous, friendly, welcoming time that builds understanding and genuine relationships.”

Elliot Brown was the official timekeeper for the 2017/ 2018 Clipper Round the World Yacht Race and recently invited a group of journalists, ambassadors, and retailers to join them for a day on a Clipper yacht in celebration.   

“When someone has enjoyed themselves, spent time with inspiring individuals, heard about extraordinary feats of survival – and all in the context of using watches that are honestly built and tested to perform in extremes – they return home enlightened with new friendships and a knowledge base that’s deeper and remembered.” Says Ian.

The Elliot Brown ambassadors

Ultra-swimmer Beth French is an ambassador for Elliot Brown watches and was one of the invitees. What does she get out of such an experience? She says, “Bonding is such an over-used cliché but being taken out of our own environments like this is beyond refreshing. Coming away with such a sense of validation where I could have been left in awe, not having time or space to worry about all the trivia that could stop us from getting on with people is a real treat.”

Retailer, Rivoli Jewellers of Jersey were also one of the invitees. They sell Elliot Brown watches but, owner Gary Wroe, hadn’t yet met the founding partners. This was his chance to put faces to names: “Having never had the chance to sail any big boat, it really was a nice challenge to do something I have wanted to try but never had the opportunity to do. The event was really well organised and lots of fun.

“Meeting the Elliot Brown Ambassadors and speaking about their achievements and future ventures really was inspiring. Ian Elliot and Alex Brown are both great characters, what a great partnership. It was lovely to finally meet them both.”

At Spring we believe in building relationships in the now perhaps considered ‘old fashioned’ face to face fashion. As long as they’re memorable. Beth French best summed up the day, “Deeply satisfying, a taste of adventure with like-minded people from all walks of life. A rare opportunity indeed!”

Apprentice tips from our very own

October 25, 2018 / Helen Hyde  / 

Spring’s apprentice, Jasmine Pottinger, has been with us for more than six months now. She’s a great addition to our team. We wanted to know what her tips are for making the most of your apprenticeship. 

Spring's new apprentice, Jas

Organise your time
Make sure you get yourself a diary for you to keep track of important dates and deadlines. You may not have much to write down to begin with, but it won’t be long before you have lots of things to remember! It can be really easy to forget things when you’re busy, so a diary is a great investment to make.

Starting a job in a field that you have no experience in can be very scary. Something that really helped me out was researching more into the company and getting my head around the world of marketing before my starting date. This eased me into my new surroundings and helped me feel prepared for my role. My first week at Spring, I had an induction training schedule involving various team members helping me learn certain tasks.

Prove yourself
There’s no point in doing an apprenticeship if you’re going to be lazy. Putting 100% into the tasks that you’re given will lead to you being given more exciting jobs with more responsibility. The company will be more inclined to keep you on after your apprenticeship if you’ve become a valuable member of the team.

Don’t be afraid to ask questions
As a new apprentice with no previous experience, you’re bound to come across barriers that you can’t break yourself. Asking questions is a key part of learning and the people you work with will always be happy to help you out. In fact, they’ll probably prefer that you’re making the effort to learn rather than sitting there confused. The team here are really helpful should I need any advice.

Learn from colleagues
You can learn a lot from the people that you’re working with. If someone is really good at copywriting, take a look at things that they have recently written and talk to them about how you can improve your pieces of work.

Take care of yourself
This is important for everyone, but especially so when you’re learning. Make sure you get into a proper sleeping pattern, eat breakfast, and keep active. It’s tricky to pay attention and remember all the new things you’re learning if your mind’s not in it.

Don’t beat yourself up
Everyone makes mistakes, especially when they’re new to something. Learn from every mistake and use them to improve your skills. Everyone needs time to get things right, and in a few months, you’ll have forgotten all about those small mistakes you made the first month.

Have fun!
You’re starting your career and that is very exciting. First of all, make sure that you enjoy yourself and look forward to the opportunities that are ahead of you.

Meet the ambassador – Lindsey Chapman

October 18, 2018 / Helen Hyde  / 
Spring PR recently caught up with Lindsey Chapman. The radio and TV presenter and naturalist has recently become a brand ambassador for our client, Elliot Brown watches. We wanted to see how things are developing…

What outdoor issue are you passionate about at the moment? What do you think we as outdoor brands should have on our minds?
“I recently joined the #PeoplesWalkforWildlife in central London. We know British wildlife is in dramatic decline but simply caring about the issue is no longer enough – action has to be taken. The responsibility falls to all of us – we need to be making changes on a small and large scale NOW. From cutting a hedgehog hole in your garden fence – allowing the link up of habitats – to thinking strategically about natural places and marine protection. Outdoor brands should consider these issues as a priority – they need a thriving natural world to survive.”

How does your Elliot Brown watch fit into your outdoors lifestyle?
“I love my watch and wear it all the time…I forget it’s there most of the time to be honest which is exactly what I want. It stays in position perfectly (even under stress) and it’s particularly useful on night shoots.”

How do you keep in contact with Elliot Brown about what you’re achieving for the brand?
“Elliot Brown are really relaxed which is great. Ian gave me a call at the start of my ambassadorship to explain the ethos of the company, which was really helpful, and we keep in contact with updates from both sides. They’ve always got something interesting going on.”

How can an outdoor brand best work with someone like you?
“I like a brand to be clear with me from the start about what they’re hoping for from an ambassador – what the time commitment will be and their expectations. I also like the personal touch, brands that have taken the time to understand my work and ethos and want to develop that relationship in the future. The brands I work with know me as an individual which generates a much more fruitful partnership.”

How might we see or hear you over the forthcoming autumn schedules?
“I’ve been presenting a new series for Channel 5 called ‘Nocturnal Britain‘ which goes out later in the year. Joining Steve Backshall, Miranda Krestovnikoff and Philippa Forrester, we reveal the secret night-time lives of Britain’s animals. “I’ve also recently presented a programme for BBC Radio 4 called ‘In Pursuit of Beauty: Slow Art’ which explores art that takes a long time to create or to enjoy and the effect it has on our awareness of our own finite existence. It includes the wonderful natural sculpture ‘Ash Dome’ by David Nash. Available now on BBC iPlayer.”  

How will you be enjoying the autumn outdoors this year?
“I want to enjoy the autumn season on my patch. A few weeks ago I completed the Yorkshire 3 Peaks for a charity that looked after my Auntie when she died – it was an amazing day. I’m hoping to get over to the East Yorkshire coast if I can – it’s home to me and one of my favourite places in the world. And I’ll go on as many walks as I can to catch the spectacular colours that autumn in the UK brings.”

China travel check list

August 16, 2018 / Helen Hyde  / 

For this year’s summer holiday, Spring Founder, Stephanie Briggs and her family have chosen China. 

“As an adventurous family we’re looking forward to making some amazing memories.We’ll be trekking and then camping on the Great Wall, taking a stunning ten-hour long train journey through the country, cycling and sampling real Chinese food. Being part of the Spring PR community means I have access to some of the most advanced, technical and up-to-date adventure gear possible.” 

So here’s a taster of some of the gadgets and accessories Stephanie will be taking and why…

Thank you! Your subscription has been confirmed. You'll hear from us soon.
Sign up for our newsletter
Get the latest industry info monthly