China travel check list

August 16, 2018 / Helen Hyde  /  Uncategorized

For this year’s summer holiday, Spring Founder, Stephanie Briggs and her family have chosen China. “As an adventurous family we’re looking forward to making some amazing memories.

“We’ll be trekking and then camping on the Great Wall, taking a stunning ten-hour long train journey through the country, cycling and sampling real Chinese food. 

“Being part of the Spring PR community means I have access to some of the most advanced, technical and up-to-date adventure gear possible.” 

So here’s a taster of some of the gadgets and accessories Stephanie will be taking and why…


On Show in London

July 27, 2018 / Helen Hyde  / 
This year’s Spring PR Open House event in London was a roaring success with dozens of outdoor, lifestyle and adventure journalists joining us and our brands to find out about the latest and the greatest in clothing, gear and equipment.

We want to say a big thank you to all of our brands who worked so hard on the day and to all of the journalists who took time out of their busy days to pop down and have a chat.

Camp Out 2018

May 30, 2018 / Helen Hyde  / 

Spring’s Camp Out 2018 went down a storm during two sun-filled days on the Dorset coast.

An annual event, it brings together specialist adventure and sports journalists with Spring’s exciting outdoor brands to test their latest and best kit available in natural surroundings.

Whether running, climbing, mountain biking, Nordic Walking, stand up paddle boarding, or floating on a lake in a sleeping bag (!), all agreed it was a roaring success. Check out some of our favourite moments captured in video:

 


Thank you to everyone who came along, and we look forward to seeing you next year!

Video production by Hyde Media on behalf of Spring PR. 

Spring at ISPO 2018

February 1, 2018 / admin  / 

Spring PR has just returned from ISPO 2018 in Munich – what’s known as the leading trade fair for the global sports industry.

What does it mean for us? Four days of running between 16 huge exhibition halls filled with 2,800 exhibitors – all revealing their latest outdoor pursuits gear and clothing for autumn/winter 2018. Hard work but great fun.

Eleven of Spring’s clients chose to attend this year – AKU, CMP, Eider, LEKI, LifeStraw, Mammut, Nikwax, Polygiene, Polartec, Reima and SMITH.

And from Spring – Stephanie, Jo and Abbie packed their bags and joined the flight over. Here’s why…

Stephanie, as an Agency why do you choose to go to ISPO?
“It’s great to network with the clients, journalists and customers. Walking through the halls you get a real feel for the trends – sustainability was a huge theme this year and many of the stands had an urban feel, that crossover from city to summit. Eider was a great example of this.”

What do your clients get out of it?
Business! This is a big selling show for them. A chance for ingredient brands, like Polartec, to meet with consumer brands, and for consumer brands to meet with retailers. On top of that, it’s great to meet with the high quality media who visit the show and give them a heads up on what’s new and exciting from our clients”.

Were there any new products that really stood out for you?
“Polartec showcased their new Power Fill insulation, made from 80 per cent recycled plastic. This was a real highlight for me, particularly because you could see that many of the brands on display are beginning to focus on their impact on the environment and the great outdoors we all use their products in”. 

So Jo, why does ISPO work so well for journalists? 

“All the key brands are under one roof and journalists are given the opportunity to get a ‘first look’ at products that won’t be available until AW18/19. Including some mind blowing new technology such as the new Mammut PhaseKnit. Overall there was a great vibe with lots of energy and enthusiasm”.

What was a highlight for you?
“The Polygiene Media Run, with 100 per cent attendance. 26 people – a mix of brand representatives from Polygiene and 2XU, as well as journalists running through Munich at 07:00 experiencing the benefits of Polygiene treated 2XU running kit, great fun”.

SHOW MORE

Reima’s One Million Hours of Joy Campaign

December 14, 2017 / admin  / 

Imagine the difference you could make with one million hours. In the case of Finnish children’s wear brand, Reima, it’s the key to their Kidventure Challenge, which they asked Spring PR to publicise this autumn.

The campaign aims to get children around the world outside, moving more by encouraging them to log their active hours online. It’s all in a bid to reach one million hours by the end of 2017 and achieve a healthier, happier generation.

SHOW MORE

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Sign up for our newsletter
Get the latest industry info monthly
ErrorHere