Down – What’s the Fluff?

February 23, 2019 / Abbie Baynes  / 


From fresh spring mornings to deep winter frosts, it’s a lovely time of year to get outside and experience nature. But first, we’ve all got to dig out our warmest winter jacket so we don’t freeze to death in the meantime. Down-filled jackets have become a top choice for those who spend their winters out and about in the not-so-forgiving British Winter.

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Aquapac’s New Medical Collection

February 22, 2019 / Abbie Baynes  / 

As growing numbers of children and young people develop diabetes and asthma, one small British company wants to ensure these health conditions don’t impact on their ability to get outside and enjoy an adventurous life.

Tim Turnbull, Chief Executive of Aquapac

We talked to Tim Turnbull, Chief Executive of Spring client Aquapac, about their new range of waterproof medical and first aid kit cases.

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Spring Times January

February 20, 2019 / Helen Hyde  / 

YOUR MONTHLY INDUSTRY UPDATE FROM SPRING PR

JANUARY 2019

Being part of the industry this won’t be news to you but, just in case it slipped your mind, next month is ISPO – the world leading international trade fair that’s become a trends barometer for the sports and active lifestyle industry.

A busy time for us and our clients, this year’s organisers are expecting 85,000 visitors who will have access to 2,732 exhibitors over three days. With such an overwhelming display on offer how do we get the most out of this opportunity for both Spring and our clients?

Well, for us, it all comes down to meticulous planning…

Read more here
 

 

Spring PR is very excited to have been involved in the launch of Polartec’s newest fabric – which is proving to be a revelation in sustainability.

Power Air is the first fabric technology engineered to reduce fibre shedding.  By encapsulating lofted fibres within a multilayer, continuous yarn fabric construction, this revolutionary new platform offers advanced thermal efficiency that is proven to shed five times less than other premium ‘mid-layer’ weight fabrics.

“By using the efficiency of encapsulated air to shelter lofted fibres, Polartec Power Air will drastically improve how fabrics perform over their lifetime with respect to versatility, comfort, and sustainability,” says Gary Smith, Polartec CEO. “We’re only beginning to realise the potential for this new type of fabric construction.”

“Polartec has never shied away from solving tough, intractable problems,” says Mike Rose, Polartec VP of Product Development. “Power Air has the potential to be our most significant development since pioneering the process to knit fabrics made of post-consumer plastic bottles.”

 
 

Darn Tough Vermont is an American manufacturer of premium, all-weather performance, outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Juniors’ styles – all of which carry the industry’s only 100 per cent unconditional lifetime guarantee.

Find their website here: www.darntough.com  

Pertex has established itself as the leader in lightweight technical fabrics and today is partnered with some of the most successful brands in the outdoor industry. Their technical knowledge is matched with a solid understanding of the outdoor environment. Based on founding principles of long-standing relationships, they continually collaborate with brand partners across the world to drive innovation and retain an integral position at the forefront of fabric design.

Click here to read more www.pertex.com

 
 
 

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Looking back at ISPO

February 14, 2019 / Helen Hyde  / 

February was ISPO month for the Spring team. Eleven of our clients, including first-timers Darn Tough Vermont socks, showed off their latest and greatest collections and innovations, spending three days in a very snowy Munich. Here’s our take on the good, the great and the down-right brilliant from this year’s offering. 

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Fail to plan, and you plan to fail

January 24, 2019 / Helen Hyde  / 

Being part of the industry this won’t be news to you but, just in case it slipped your mind, next month is ISPO – the world leading international trade fair that’s become a trends barometer for the sports and active lifestyle industry.

ISPO 2018

A busy time for us and our clients, this year’s organisers are expecting 85,000 visitors who will have access to 2,732 exhibitors over three days. With such an overwhelming display on offer how do we get the most out of this opportunity for both Spring and our clients?

Well, for us, it all comes down to meticulous planning.

SHOW MORE

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