The OIA Conference 2019

March 28, 2019 / Helen Hyde  / 

The month of March was marked by the annual industry event that is the Outdoor Industry Association Conference and AGM; an important date in our calendars for retailers, distributors, manufacturers and activity providers.

Spring at the OIA Conference
Spring’s Stephanie spent two days at Shrigley Hall Hotel near Cheshire to listen to the talks, take part in the debates and meet industry folk from far and wide.

“The idea of spending two days out of the office when you’re so busy is daunting. In fact, I put off booking to go on the Conference for that very reason. However, the wealth of information I gained over the two days definitely made it worth it.”

The Conference is a chance to share industry knowledge and ideas but it kicks off with a choice of outdoor activities to get everyone in the groove. You could go mountain biking with Pertex, play golf or go running with Chris Lines of Right Lines PR who represent the OIA. But Stephanie chose a walk, sponsored by Ordnance Survey, and joined by the adventurer, Alan Hinkes (the first Briton to climb the world’s 14 highest mountains), giving her a chance to properly talk to those she hadn’t seen in a while.

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Spring Times February

March 20, 2019 / Helen Hyde  / 

YOUR MONTHLY INDUSTRY UPDATE FROM SPRING PR

FEBRUARY 2019

 

February was ISPO month for the Spring team. Eleven of our clients, including first-timers Darn Tough Vermont socks, showed off their latest and greatest collections and innovations, spending three days in a very snowy Munich. Here’s our take on the good, the great and the down-right brilliant from this year’s offering.

Read more here.

As growing numbers of children and young people develop diabetes and asthma, one small British company wants to ensure these health conditions don’t impact on their ability to get outside and enjoy an adventurous life.

We talked to Tim Turnbull, Chief Executive of Spring client Aquapac, about their new range of waterproof medical and first aid kit cases.

 

Why did you think it was important to produce these products focusing on medical kit – had you had customer requests or was it an internal company idea?

“We listen to our customer base and react to what they tell us. Our insulin pump case has always been a very successful seller. We introduced the First Aid Kit bag because one of our ‘sponsorees’ recommended the idea and we knew it would be particularly useful for our growing Search & Rescue customer base. This gave us the idea to look into other medical products which people need to keep on them but also need to keep safe and dry. And so we came up with the CGM case, the Diabetes Kit case and the MDI case. It’s important to us that the outdoors and whatever it throws at you is accessible to everyone. And when our customers talk, we listen.”

What new/ different design elements did you have to consider when producing waterproof protection products for medical kit over technical kit like phones and cameras.

“We began developing our Insulin Pump Case back in the late nineties as a joint venture with the world’s largest manufacturer of insulin pumps. When they decided to drop out of the project, we could still see the huge potential and knew there would be incredible worth in continuing to develop something for anyone who wanted to explore the outdoors but needed their insulin with them at all times. We designed a completely new sealing system – the ‘TC’ Aquaclip – which could waterproof around the tube without squeezing it so much that it would compromise insulin flow.”

Read more here

 

 

Giving Back

March 20, 2019 / Helen Hyde  / 
Spring PR is proud to work with clients who give back to their local communities and worthwhile charities. A 2010 study by Cone Marketing showed that 85 per cent of customers respond positively to companies that give to a charity they care about. And a 2015 study revealed that 62 percent of millennials would take a pay cut to work for a company that demonstrates a commitment to social responsibility. It’s not only good for the charity , but good for business too…watch the video to see what our clients have been up to… 

Down – What’s the Fluff?

February 23, 2019 / Abbie Baynes  / 


From fresh spring mornings to deep winter frosts, it’s a lovely time of year to get outside and experience nature. But first, we’ve all got to dig out our warmest winter jacket so we don’t freeze to death in the meantime. Down-filled jackets have become a top choice for those who spend their winters out and about in the not-so-forgiving British Winter.

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Aquapac’s New Medical Collection

February 22, 2019 / Abbie Baynes  / 

As growing numbers of children and young people develop diabetes and asthma, one small British company wants to ensure these health conditions don’t impact on their ability to get outside and enjoy an adventurous life.

Tim Turnbull, Chief Executive of Aquapac

We talked to Tim Turnbull, Chief Executive of Spring client Aquapac, about their new range of waterproof medical and first aid kit cases.

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