Looking back at ISPO

February 14, 2019 / Helen Hyde  / 

February was ISPO month for the Spring team. Eleven of our clients, including first-timers Darn Tough Vermont socks, showed off their latest and greatest collections and innovations, spending three days in a very snowy Munich. Here’s our take on the good, the great and the down-right brilliant from this year’s offering. 

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Fail to plan, and you plan to fail

January 24, 2019 / Helen Hyde  / 

Being part of the industry this won’t be news to you but, just in case it slipped your mind, next month is ISPO – the world leading international trade fair that’s become a trends barometer for the sports and active lifestyle industry.

ISPO 2018

A busy time for us and our clients, this year’s organisers are expecting 85,000 visitors who will have access to 2,732 exhibitors over three days. With such an overwhelming display on offer how do we get the most out of this opportunity for both Spring and our clients?

Well, for us, it all comes down to meticulous planning.

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The power of training

January 16, 2019 / Helen Hyde  / 

With foot-fall down on our high streets, maximising every opportunity to upsell is more important than ever in retail.

Jake Wiid

Spring works with former store manager – turned sales rep turned training provider – Jake Wiid to provide support to our clients, “In my time in retail, I experienced some good and terrible sales people. Judging this was not on the value of their ticket items but on the care, compassion and more importantly their understanding of the customers’ needs.”

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How to hold successful media events

December 12, 2018 / Helen Hyde  / 

Written by Jo Lowe, Spring PR 

Events are a huge part of what we do at Spring PR and the whole team gets involved in the planning, preparation and execution.  The success of an event is often judged on the basis of media attendance. 

In the past we’ve secured 100 per cent turn out.  Here we happily share some of our top tips:

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Stand out on your stand

November 29, 2018 / Helen Hyde  / 

This year’s Kendal Mountain Festival was one of the most successful ever, with 16,000 enthusiasts, athletes and industry folk descending from all over the world. 

Since 2000 Spring has packed its bags and headed north to join the fun. And this year, for the third in a row, we’ve represented Hydro Flask.  

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