The power of training

January 16, 2019 / Helen Hyde  / 

With foot-fall down on our high streets, maximising every opportunity to upsell is more important than ever in retail.

Jake Wiid

Spring works with former store manager – turned sales rep turned training provider – Jake Wiid to provide support to our clients, “In my time in retail, I experienced some good and terrible sales people. Judging this was not on the value of their ticket items but on the care, compassion and more importantly their understanding of the customers’ needs.”

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How to hold successful media events

December 12, 2018 / Helen Hyde  / 

Written by Jo Lowe, Spring PR 

Events are a huge part of what we do at Spring PR and the whole team gets involved in the planning, preparation and execution.  The success of an event is often judged on the basis of media attendance. 

In the past we’ve secured 100 per cent turn out.  Here we happily share some of our top tips:

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Stand out on your stand

November 29, 2018 / Helen Hyde  / 

This year’s Kendal Mountain Festival was one of the most successful ever, with 16,000 enthusiasts, athletes and industry folk descending from all over the world. 

Since 2000 Spring has packed its bags and headed north to join the fun. And this year, for the third in a row, we’ve represented Hydro Flask.  

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The ‘Tin Can’ Life

November 15, 2018 / Helen Hyde  / 

Ghost Train (E6), in Pembroke, credit Ray Wood

At this year’s Kendal Mountain Festival, Mammut athlete, Madeleine Cope will be speaking about her climbing life since leave full time employment in content development a year ago.

The ‘Tin Can’ refers to the van she is currently living in and travelling around Europe in!

She’ll be exploring how her climbing is developing, her inspirations, and how she applies herself to each challenge.

Reflecting honestly about her motivations, relationships and goals and the importance of learning from your mistakes, the role of mental health and dealing with expectations.

We caught up with her to find out more:

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When events go well…

November 7, 2018 / Helen Hyde  / 
Ian Elliot from Elliot Brown Watches

Ian Elliot from Elliot Brown Watches

We’ve all heard the phrase, ‘it’s not what you know, it’s who you know’. It often has quite negative connotations. But in the public relations industry, relationships are everything. At Spring PR we know our brands, their products, their issues…and their people.

It’s an ethos that our client, Elliot Brown Watches adheres to: “Our business is its people,” says founding partner, Ian Elliot. “How we actually behave, how we speak to people, the way they are treated is all second nature. Over time word spreads, the friendship group grows, it naturally gains momentum and remains strong.”

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