Spring PR has just returned from ISPO 2018 in Munich – what’s known as the leading trade fair for the global sports industry.
What does it mean for us? Four days of running between 16 huge exhibition halls filled with 2,800 exhibitors – all revealing their latest outdoor pursuits gear and clothing for autumn/winter 2018. Hard work but great fun.
Eleven of Spring’s clients chose to attend this year – AKU, CMP, Eider, LEKI, LifeStraw, Mammut, Nikwax, Polygiene, Polartec, Reima and SMITH.
And from Spring – Stephanie, Jo and Abbie packed their bags and joined the flight over. Here’s why…
Stephanie, as an Agency why do you choose to go to ISPO?
“It’s great to network with the clients, journalists and customers. Walking through the halls you get a real feel for the trends – sustainability was a huge theme this year and many of the stands had an urban feel, that crossover from city to summit. Eider was a great example of this.”
What do your clients get out of it?
“Business! This is a big selling show for them. A chance for ingredient brands, like Polartec, to meet with consumer brands, and for consumer brands to meet with retailers. On top of that, it’s great to meet with the high quality media who visit the show and give them a heads up on what’s new and exciting from our clients”.
Were there any new products that really stood out for you?
“Polartec showcased their new Power Fill insulation, made from 80 per cent recycled plastic. This was a real highlight for me, particularly because you could see that many of the brands on display are beginning to focus on their impact on the environment and the great outdoors we all use their products in”.
So Jo, why does ISPO work so well for journalists?
“All the key brands are under one roof and journalists are given the opportunity to get a ‘first look’ at products that won’t be available until AW18/19. Including some mind blowing new technology such as the new Mammut PhaseKnit. Overall there was a great vibe with lots of energy and enthusiasm”.
What was a highlight for you?
“The Polygiene Media Run, with 100 per cent attendance. 26 people – a mix of brand representatives from Polygiene and 2XU, as well as journalists running through Munich at 07:00 experiencing the benefits of Polygiene treated 2XU running kit, great fun”.