We went to the “Get Ready for Brexit” OIA Forum

October 28, 2019 / Abbie Baynes  / 

By Stephanie Briggs

Did I really want to go to this?  Not really, not to hear more about Brexit.  But on the upside, industry people were going to be there – I like them – and running a business that’s shipping things in and out of the EU means I probably should take a bit of an interest in the process.  Maybe, just maybe, the Forum will make me feel better about the whole thing.

Andrew Denton [Chairman of the OIA] and his reliable, hard-working team which included the good folks at MCS hosted this Government-funded Brexit Forum.  It was open to both members and non-members.

Held at the Royal Geographical Society building, close to London’s South Kensington, the team put together an all-encompassing roster of speakers to address what Denton referred to as “the most important thing to happen in this country economically since the second world war”.   

‘Brexit guru’ Mark Essex of KPMG was the first speaker;  I liked his easy, approachable manner.  It soon became clear that there’s no way to make it simple because there are so many variables, but he had drawn up an interesting, colour-coded matrix which helped track some ifs and their consequent outcomes.  Essex is renowned for pretty accurately predicting the Brexit vote [a vote to leave of between 51% and 53%].  I have to admit, his historic, wise prediction gave me hope that he could predict a bright and rosy future for us.  That, sadly, wasn’t the case. 

He, like many in the room it seemed, voted remain but as he said, “pretty quickly accepted losers’ consent.”  He identified himself as a member of one of four tribes, the Accepting Pragmatist.  In fact, it’s the existence of these tribes that’s making it so tricky to just get on with it.  Other tribes he outlined included:

  • Die-hard Brexiteers.
  • Cautious Optimists – those that voted out but perhaps think it’s not everything they thought it would be.
  • Accepting Pragmatists – those that voted remain but are trying to make the best of it.
  • Devastated Pessimists.

You end up with a situation where each tribe treats the other with trepidation and doesn’t trust it to pass legislation.  A kind of prisoner’s dilemma.  You probably have a majority in the House of Commons he said, but they aren’t voting that way for fear that their worst nightmare might come true. 

Essex couldn’t see EU leaders looking to promote difficulty regarding an extension, but his worry was non-state actors.  Disillusioned fishing fleets, people making mistakes and not understanding how things work, ports going through a state of disruption through the attitudes of people using them to demonstrate their feelings – rather than the politics itself. 

His talk triggered several questions including “What happens if the house doesn’t accept the timing plan and the EU won’t grant the extension and they physically run out of time?” to which he replied that this was quite unlikely.  Ralph at Rosker made me smile when he said getting through to the Civil Service on the topic was like trying to get Glastonbury tickets.  “Would the UK be a catalyst for the rest of Europe to exit?” asked Stephen Bailey of OutdoorGear to which Essex replied, “I think much of Europe, having seen the angst that we have gone through, might be put off for a while!” 

Arne Strate, General Secretary of the EOG reassured everyone that whilst we may be leaving the EU we’re not leaving Europe.  “We’ll continue to create meaningful programmes with you like the single-use plastics project” said Strate.  “The changes might be annoying, but there will still be trade and we will still need each other.  The outdoor sector has this ability to work together, stay agile and work around these issues.  I think the trade as a whole will pull through and I think we will still be able to prosper in the future” he said. Better news then.

Oscar White, founder of Beyonk, bounded on stage and enthusiastically invited everyone to get into teams to brainstorm the opportunities and threats associated with Brexit.  Whilst we all focused on doom and gloom.  The threat side of the flip chart was chokka but we eventually turned a corner and started seeing the light.  The opportunities started to sprout and hearteningly the opps column bulked-up a bit.  The main threats concerning the room were things like tariffs, currency fluctuations and labour issues.  Opportunities included direct budget savings, fiscal policy autonomy and the ability to become more efficient.

I don’t think there was a person in the room who didn’t take home Dan Peck of Efficio’s quote that “Brexit is a process not an event”.    He rightly pointed out that we have already seen change as a result of the Brexit process: Sterling has dropped since the referendum and is much more volatile than it has been in the past and migration to the UK has dropped considerably.

I was interested to learn from Kurt Janson of The Tourism Alliance that 38 m people visit the UK every year with 25 m coming from the EU.  This surprised me as did the amount they spend – £23 billion.  Did you know tourism in the UK is the second largest export earner in the service sector after finance?  Sadly, though we are making it really difficult for overseas visitors and already between 5-10% of French and Germans are scrapping the UK from their travel plans.

James Allen, founder at Counsel kicked off his talk by extolling the virtues of the UK outdoor industry.  The second largest outdoor economy in Europe.  As a sector we make a significant economic contribution in terms of retail and visitors.  But the larger contribution is the indirect difference we make to the well-being of the population which is enormous.  He pointed out that the outdoor sector is clearly neglected by policy makers whereas mainstream sport did very well.  In fact, he said the sports sector generally has failed the current generation.  We live in a wealthy society but 80% of children just aren’t active enough.  He raised an interesting point: why is it that there’s a bike-to-work subsidy but nothing for walking?  “Brexit” said Allen “can be a way of getting into conversation with the Government”.

So how did I feel after all that?  Well, there is still work to be done to get Spring PR Brexit ready but I do have an EORI number and we all have more than six months on our passports so we’ll be at ISPO.  It was great to be in a room with people that shared the same fears as me with experts that were unable to predict the future but who overall made us feel that everything’s going to be okay.  The problem it seems, is the limbo we are currently in, what lies ahead, on the other side, could really be quite positive but how can we know until we are actually there?  I for one am willing to give whatever outcome we end up with my full support.  I am, after all, an Accepting Pragmatist.

New Job Opportunity at Spring PR!

July 17, 2019 / Abbie Baynes  / 


  • Full Time, 35 hours plus occasional overtime
  • Spring PR, Malmesbury
  • Salary: Competitive
  • Application: please apply by sending your CV and covering letter to stephanie@springpr.com.

Are you looking for a new and exciting career opportunity to work at one of the most renowned active lifestyle PR agencies in the outdoor industry? Spring PR is based in the picturesque Wiltshire countryside on the outskirts of Malmesbury and we are looking for an Administration Assistant.

We’re a small team who pack a punch and work with some of the biggest and most innovative brands in the outdoor industry including Mammut climbing, Hydro Flask drinks bottles, SMITH sunglasses, Elliot Brown Watches, Polartec fabrics and Yogamatters. We have recently gained a number of new clients and are looking for someone who thrives on being organised and working with systems to ensure the smooth running of the office.

We’re looking for a highly efficient individual who is focused, organised and keen to help with all office administration tasks. Someone who can perform general office duties, has a welcoming phone manner, proficiency in English, attention to detail, comprehensive computer skills and a professional outlook.

We are a friendly team of people with a number of long-standing employees and the company’s Founder, Stephanie Briggs, is still heavily involved. We regularly organise and run media events, alongside our day to day office-based work and pride ourselves on a hardworking, enthusiastic, close-knit office culture.

Job Description:

The Administration Assistant will manage the product inventory, handle travel arrangements for the team, pull together presentations on PowerPoint, maintain filing systems, answer the phone, schedule appointments, basic office maintenance and will keep the wheels of Spring PR Ltd well and truly oiled.

Typical Duties:

  • Pull together the monthly reports for clients on PowerPoint
  • Book travel
  • Maintain the product inventory
  • Organise couriers and deal with the post
  • Order product from clients for various tests by the media
  • Help out at events and festivals
  • Answer phones and liaise with clients and the media

Requirements

  • At least one year’s experience in an administrative-based role
  • Organisation skills
  • Strong work ethic
  • Strong attention to detail
  • Good level of grammar, spelling and writing.
  • Ability to work independently and multi task in a team-oriented environment.
  • Driving Licence
  • Cake baking skills and a love of the outdoors is preferential!

Inside Spring PR: Meet Abbie

April 30, 2019 / Abbie Baynes  / 

Meet Abbie Baynes, one of our Account Executives who predominantly looks after the Hydro Flask, Reima and LifeStraw brands. She’s been with Spring since joining us as a Digital Marketing Apprentice four years ago. We’d describe her as our reliable rock – hardworking and dedicated with a bubbly fun side. How would she describe us? Let’s find out.

Abbie (right) in the Brecon Beacons



What brought you to Spring PR all those years ago?

“I was just about to go to university to study marketing but was struggling to come to terms with three more years of education and having to quit my part-time job to do so. Much to my parents’ dismay, I looked into alternative options and found that I could do a higher-level apprenticeship which would give me the best of both worlds. That’s when I came across Spring PR. I loved the idea of working in a small, friendly team and a business that was growing with room for me to develop. 

 “They were looking for someone to do digital marketing whilst attending college. I remember being terrified when I pulled up, dressed in my mum’s brand-new shirt (sorry, mum!) for my first interview. Thankfully, Stephanie liked me enough to hire me (well, she hasn’t said otherwise yet!) and so my marketing career began.”

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New Job Opportunity at Spring PR!

April 29, 2019 / Abbie Baynes  / 


Senior Account Executive
Full time, 35 hours plus occasional overtime
Spring PR, Malmesbury
Competitive salary
Application: please apply by sending your CV and covering letter to stephanie@springpr.com.

Are you looking for a new and exciting career opportunity to work at one of the most renowned active lifestyle PR agencies in the outdoor industry?  Spring PR is based in the picturesque Wiltshire countryside on the outskirts of Malmesbury and we are looking for a Senior Account Executive to bring their enthusiasm, expertise and energy to help us grow. 

We’re a small team who pack a punch and work with some of the biggest and most innovative brands in the outdoor active lifestyle industry including Mammut climbing, Hydro Flask drinking bottles, SMITH sunglasses, Elliot Brown Watches, Polartec fabrics and Yogamatters.  We have recently gained a number of new clients and are now looking for someone with solid consumer PR experience to add value by hitting the ground running and taking ownership of a group of accounts.

We’re looking for a confident self-starter with proven media contacts in the consumer, lifestyle and national news sectors and meticulous planning skills.  Someone who is full of creative ideas, has a friendly approach, dedicated attitude, attention to detail and is keen to develop their PR and marketing career within our company would be suited for the role.

We are a friendly team of people with a number of long-standing employees and the company’s Founder, Stephanie Briggs, is still heavily involved.  We regularly organise and run media events, alongside our day to day office-based work and pride ourselves on a hardworking, enthusiastic, close-knit office culture. 

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Aquapac’s New Medical Collection

February 22, 2019 / Abbie Baynes  / 

As growing numbers of children and young people develop diabetes and asthma, one small British company wants to ensure these health conditions don’t impact on their ability to get outside and enjoy an adventurous life.

Tim Turnbull, Chief Executive of Aquapac

We talked to Tim Turnbull, Chief Executive of Spring client Aquapac, about their new range of waterproof medical and first aid kit cases.

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