Reima’s One Million Hours of Joy Campaign

December 14, 2017 / admin  / 

Imagine the difference you could make with one million hours. In the case of Finnish children’s wear brand, Reima, it’s the key to their Kidventure Challenge, which they asked Spring PR to publicise this autumn.

The campaign aims to get children around the world outside, moving more by encouraging them to log their active hours online. It’s all in a bid to reach one million hours by the end of 2017 and achieve a healthier, happier generation.

READ MORE