Let’s Collaborate!

October 28, 2019 / Abbie Baynes  / 

This month, Spring has been working with Rab on an exciting filming and training collaboration with long-standing client, Polartec.

Rab is an excellent and well-respected provider of training materials, information and collateral for in-store retail staff across the industry. A few months ago, we approached the outdoor brand to investigate opportunities for promoting the values of Polartec within their training regimes. Together, we hit on the idea of producing joint videos for the training platform Myagi. These videos will be released next month, alongside an incentivisation competition for staff of Outdoor and Cycle Concepts who are big consumers of Myagi training content.

We’ve been working with Rab’s Training Manager, Gemma Dyer, and took the chance to interview her for Spring Times about her role: 

What excites you about the possibilities of training when it comes to the success of a brand?

“I get excited about being able to deliver product information in an easily digestible format that retail staff are able to utilise daily when speaking to consumers. Training is all about educating and extending or increasing knowledge – in retail staff this translates into confidence; confidence for them to sell our products and confidence in the brand.”

How do you believe training fits into the wider marketing role of a company?

“Training helps to create further brand awareness as well as helping to cut through the jargon aiding the consumer to make the right choice for them.”

How does Myagi fit into your wider training plan?

“Although we have dedicated trainers on the ground who play a vital role in building rapport and really getting into the detail with retail staff, Myagi is invaluable in being a hub for knowledge transfer. It allows staff members to learn at their own pace and when they can.”

What do you love about the Myagi platform?

“We really like how easy Myagi is to use – loading content, replying to feedback and using its analytics are great. Also, having the mobile app for retail staff to use makes learning at a time that suits them brilliant.”

How do you get the best out of it for Rab?

“For Rab we generally focus on technologies – this keeps the content current and will translate across different products that utilise that particular technology. We also work directly with retailers who engage with the platform to make sure the content is relevant and utilise opportunities to get involved in sponsored training periods.”

Why do you think it’s important for brands like Rab to work with ingredient brands like Polartec when it comes to training?

“Working with ingredient brands like Polartec helps us to keep technology messages consistent and provide that extra element of in-depth knowledge.”

What do you think we are going to achieve for Rab and Polartec by co-producing content for Myagi?

“Producing content together in this way helps us to showcase Polartec technologies, whilst also relating it to corresponding products. This will botheducate on the technology used but also increase sell through.”

What are your top five tips for producing effective Myagi content?

  • Keep videos short and concise – use multiple ones on a single topic if its complex
  • Script videos – this helps with getting a shot list together
  • Use visual demonstrations within your videos
  • Launch complimentary plans together
  • Recap questions should reiterate key points within your videos

LifeStraw: Doing Well By Doing Good

September 25, 2019 / Abbie Baynes  / 

Spring client, LifeStraw, has been distributing aid to Hurricane Dorian victims. Managing Director, Alison Hill, personally travelled out to the Bahamas as the water situation began to look dire for those living there. Dorian is said to have been the most powerful tropical cyclone on record to strike the Bahamas, and is regarded as the worst natural disaster in the country’s history. LifeStraw will be providing lifesaving filters to the communities in need giving them access to clean drinking water.

This work is in addition to LifeStraw’s Give Back programme – where for every product purchased, LifeStraw provides safe water for an entire school year. It’s a project implemented directly by LifeStraw. By the end of 2019 LifeStraw will have provided one year of safe drinking water to more than 3.3 million students, helped 1870 schools and delivered 12,220 water filters.

LifeStraw Home is their newest product to hit UK shelves in January next year. The Home is a water pitcher that you fill up with tap water, stick in your fridge and it’ll filter all the baddies out (microplastics, bacteria, parasites, heavy metals) but keep the goodies such as potassium, sodium. 


Did you know that we could be ingesting five grams of plastic every week because of polluted water. A recent study commissioned by the WWF entitled ‘No Plastic in Nature: Assessing Plastic Ingestion from Nature to People’ was carried out by the University of Newcastle in Australia. It suggests people are consuming around 2,000 tiny plastic particles each week – adding up to approximately 250 grams a year. With the largest source coming from drinking water.   

You can donate to LifeStraw’s Hurricane Dorian fund by heading to their website https://www.lifestraw.com.

“Outdoor Is Everything That You Do When You’re Not Indoor” – Introducing Tech-Causal

July 19, 2019 / Abbie Baynes  / 

At this year’s OutDoor by ISPO change was in the air, down the aisles and along the rails. But, this time, we’re not on about the new location.

Spring’s Stephanie says: “For the first time we noticed a real change in the offering of outdoor brands. It’s something that’s been creeping up on us but, seeing it in the flesh at a trade show, has made it very real”.

What are we talking about? Well, we’ve had “athleisure”, now meet “tech-casual”.

What is tech-casual?
The European culture change towards a much more informal workwear wardrobe combined with our growing attitude towards flexi-working and love for active outdoor weekends has led to younger consumers demanding clothes which work across multiple occasions, at different times. Apparel that technically functions no matter what the day throws at you or where it takes you. This is accompanied by an emphasis on premium fabrics and features and a desire to buy fewer, better clothes which last longer.

Who’s at the forefront?

The change is being led by fabric innovators, like Spring client Polartec, who exhibited at this year’s OutDoor By ISPO. As Polartec CEO Gary Smith told trade magazine Outdoori at OutDoor by ISPO: “Young people have grown up with technical efficiency and now the expectation is that their apparel not only has to look good, but it’s got to work – work in an active setting and a lifestyle setting too. You can’t just sell something on status anymore and charge a premium price. It’s got to work.

“What we’re seeing is the coming together of outdoor, sport, athletic, urban and fashion – there are no lines anymore. Most department stores don’t separate high end and sport now. Boundaries are over. Outdoor is everything that you do when you’re not indoor.”

What this means is that our obsession with wearable tech is becoming so ingrained that we’re expecting our clothes to be as capable as our phones, watches, gadgets and gizmos. But more than that, we’re expecting clothes with a conscience; not only do we want it to work, but it should work without impacting the environment. An environment we all want to spend more time in.

Polartec has most recently released Power Air: a fabric which encapsulates lofted fibres within a multilayer, continuous yarn fabric construction. It’s a revolutionary new material offering advanced thermal efficiency that is proven to shed five times less than other premium mid-layer weight fabrics. It’s just one element of their Eco-Engineering initiative which sets a new standard for sustainable textiles – including the creation of the world’s first fully recycled and biodegradable fleece, other knits, insulation fills and breathable waterproof fabrics.

“If you look at the consumer, they are wearing athletic and outdoor brands and it’s about what their apparel does for them: they want it to keep them warm dry safe and cool. In a nutshell it needs to work but it also needs to look good, feel good and be versatile. As the newer generation takes over there’s an expectation of sustainability. Ultimately the most sustainable product you can make is the one that lasts a long time.”

It’s that younger consumer who the most innovative brands are looking towards; they’re the ones who are changing the field. Not defining outdoor brands by being just for cyclists or walkers but instead focusing on the features, the tech, the extras offered by each brand.

“Many brands are getting super interested by tech fabrics.” Says Gary Smith. “Aesthetics are no longer the only important selling point in the clothes we buy. We expect our clothing to do something for us too.

 “The expectation for things to work are high. When the new generation buys something, they expect it to work. All the non-technical brands are waking up to the fact that they need technical components. Upcoming generations of designers will never go back to the cotton domination. This is not a phase.”

Look out for brands including 66 North, Diadora, 8Js, Bleed, Magnethik, Bon Geulle, Moncler and Banana Republic who all use Polartec fabrics.

China travel check list

August 16, 2018 / Helen Hyde  / 

For this year’s summer holiday, Spring Founder, Stephanie Briggs and her family have chosen China. 

“As an adventurous family we’re looking forward to making some amazing memories.We’ll be trekking and then camping on the Great Wall, taking a stunning ten-hour long train journey through the country, cycling and sampling real Chinese food. Being part of the Spring PR community means I have access to some of the most advanced, technical and up-to-date adventure gear possible.” 

So here’s a taster of some of the gadgets and accessories Stephanie will be taking and why…

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