This month, Spring has been working with Rab on an exciting filming and training collaboration with long-standing client, Polartec.

Rab is an excellent and well-respected provider of training materials, information and collateral for in-store retail staff across the industry. A few months ago, we approached the outdoor brand to investigate opportunities for promoting the values of Polartec within their training regimes. Together, we hit on the idea of producing joint videos for the training platform Myagi. These videos will be released next month, alongside an incentivisation competition for staff of Outdoor and Cycle Concepts who are big consumers of Myagi training content.

We’ve been working with Rab’s Training Manager, Gemma Dyer, and took the chance to interview her for Spring Times about her role:

What excites you about the possibilities of training when it comes to the success of a brand?

“I get excited about being able to deliver product information in an easily digestible format that retail staff are able to utilise daily when speaking to consumers. Training is all about educating and extending or increasing knowledge – in retail staff this translates into confidence; confidence for them to sell our products and confidence in the brand.”

How do you believe training fits into the wider marketing role of a company?

“Training helps to create further brand awareness as well as helping to cut through the jargon aiding the consumer to make the right choice for them.”

How does Myagi fit into your wider training plan?

“Although we have dedicated trainers on the ground who play a vital role in building rapport and really getting into the detail with retail staff, Myagi is invaluable in being a hub for knowledge transfer. It allows staff members to learn at their own pace and when they can.”

What do you love about the Myagi platform?

“We really like how easy Myagi is to use – loading content, replying to feedback and using its analytics are great. Also, having the mobile app for retail staff to use makes learning at a time that suits them brilliant.”

How do you get the best out of it for Rab?

“For Rab we generally focus on technologies – this keeps the content current and will translate across different products that utilise that particular technology. We also work directly with retailers who engage with the platform to make sure the content is relevant and utilise opportunities to get involved in sponsored training periods.”

Why do you think it’s important for brands like Rab to work with ingredient brands like Polartec when it comes to training?

“Working with ingredient brands like Polartec helps us to keep technology messages consistent and provide that extra element of in-depth knowledge.”

What do you think we are going to achieve for Rab and Polartec by co-producing content for Myagi?

“Producing content together in this way helps us to showcase Polartec technologies, whilst also relating it to corresponding products. This will botheducate on the technology used but also increase sell through.”

What are your top five tips for producing effective Myagi content?

• Keep videos short and concise – use multiple ones on a single topic if its complex
• Script videos – this helps with getting a shot list together
• Use visual demonstrations within your videos
• Launch complimentary plans together
• Recap questions should reiterate key points within your videos