YOUR MONTHLY INDUSTRY UPDATE FROM SPRING PR
JANUARY 2019
Being part of the industry this won’t be news to you but, just in case it slipped your mind, next month is ISPO – the world leading international trade fair that’s become a trends barometer for the sports and active lifestyle industry.
A busy time for us and our clients, this year’s organisers are expecting 85,000 visitors who will have access to 2,732 exhibitors over three days. With such an overwhelming display on offer how do we get the most out of this opportunity for both Spring and our clients?
Well, for us, it all comes down to meticulous planning…
Spring PR is very excited to have been involved in the launch of Polartec’s newest fabric – which is proving to be a revelation in sustainability.
Power Air is the first fabric technology engineered to reduce fibre shedding. By encapsulating lofted fibres within a multilayer, continuous yarn fabric construction, this revolutionary new platform offers advanced thermal efficiency that is proven to shed five times less than other premium ‘mid-layer’ weight fabrics.
“By using the efficiency of encapsulated air to shelter lofted fibres, Polartec Power Air will drastically improve how fabrics perform over their lifetime with respect to versatility, comfort, and sustainability,” says Gary Smith, Polartec CEO. “We’re only beginning to realise the potential for this new type of fabric construction.”
“Polartec has never shied away from solving tough, intractable problems,” says Mike Rose, Polartec VP of Product Development. “Power Air has the potential to be our most significant development since pioneering the process to knit fabrics made of post-consumer plastic bottles.”
Darn Tough Vermont is an American manufacturer of premium, all-weather performance, outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Juniors’ styles – all of which carry the industry’s only 100 per cent unconditional lifetime guarantee.
Find their website here: www.darntough.com
Pertex has established itself as the leader in lightweight technical fabrics and today is partnered with some of the most successful brands in the outdoor industry. Their technical knowledge is matched with a solid understanding of the outdoor environment. Based on founding principles of long-standing relationships, they continually collaborate with brand partners across the world to drive innovation and retain an integral position at the forefront of fabric design.
Click here to read more www.pertex.com
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