CLIENT PROFILE
BOA
BOA was born in the Rocky Mountains in 2001 with a revolutionary performance fit system that transformed how snowboarders “dialed in” their boots. From the highest peaks to the valley floors, and beyond, they are passionate about inspiring and enabling you to perform at your best.
If you’ve ever snowboarded chances are you’ve come across this revolutional closure system on your boots. Perhaps you’re a cyclist and love the Boa technology used to get that perfect fit on your shoes?
A true innovation, Boa was born in 2001 in the Rocky Mountains. Its creator Gary Hammerslag, a snowboarder, transformed how snowboarders “dialled in” their boots. It’s a revolutionary, patented system that has won multiple awards – good news for its gutsy initial brand partners K2 and Vans who launched the first Boa equipped snowboard boots to consumers in 2001.
What started in a one-room office in the Rocky Mountains has become a global company with offices in the US, Japan, Hong Kong, China, South Korea and Austria. Today you’ll find Boa on all sorts of footwear from trail running to cycling. We’re huge fans.
