Our Blog
We have a new team member!
This week we welcomed Bella to the Spring PR team as our new Account Executive. Happiest when exploring the outdoors and a lover of tea and cake, we know she'll fit right in! Why did you want to join the Spring PR team? I had been following Spring PR for a while, so...
Spring’s #LDNPopUp Event is back!
A super, smashing, great event ... ... that was the conclusion following our first-ever LDNPopUp media get-together that we held in Shoreditch, London back in 2019. That's right, 2019! And we would have had another one in 2020 and another in 2021 but we all know why...
The National Outdoor Expo: we went and would recommend it!
We’ve just got back from The National Outdoor Expo in Birmingham. What a refreshing experience. Now in its third year, the show isn’t showing any signs of fatigue. We should know, we’re practiced show/conference goers. Eurobike, Interbike, Outdoor Show,...
Walk on the Wild Side this National Walking Month
Happy National Walking Month! It goes without saying that we Springers love spending time in the great outdoors. To celebrate, we wanted to share with you our favourite countryside strolls. Our boots have been re-proofed (with Nikwax, of course), Darn Tough socks are...
Case Study: Influencer Marketing with Elliot Brown Watches
“It proved such a success. To the point that if anyone asks how come we have so many cool ambassadors, we just blame it all on Spring PR! 10 out of 10.” Ian Elliot, co-founder The Why? Influencer marketing is celebrity endorsement for the 21st century, capitalising on...
The Top Marketing Trends of 2023
If we can get through the past few years with all its curve balls, we can get through anything. This industry’s been through economic challenges before – foot and mouth to name one. Now we can also look back and know we can successfully trade through a...
OIA Conference – topics that piqued our attention
Back from the OIA Conference and what a corking event. We always say that. We just love it. Thanks, MCS for your sterling work, and Alan Hinkes, well, you surpassed yourself. So, here are our favourite bits of the conference that we wanted to share:...
Fire & Feast: an unrivaled ambassador bonding event
Elliot Brown Watches – a culture If there was an award for investing love, passion, and caring into an ambassador relationship then surely Elliot Brown Watches would win. At the heart of the brand are dedicated, hard-working, individuals who love to have fun. It’s a...
NEMO Equipment Introduces Endless Promise
It's no surprise that consumers are making more eco-conscious decisions when shopping. Keen to find innovative ways to spend less, factoring in durability, reusability, and repairability when spending has been a key trend for 2022 (Deloitte). Leading outdoor gear...
OTS 2022 Catch-Up!
What a show! Well, if the year wasn’t flying by fast enough already, it feels crazy to think OTS 2022 has now been and gone. The Spring Team headed up to Liverpool to attend the show on Tuesday and Wednesday. We got to catch up with some of...
The family feel you get from AKU
Where did we go? We’re back fully Italian-ised from our first sales meeting for a very long time. The good guys at AKU Footwear extended an invitation to the Spring team. We bit their hand off, naturally. Well, when you’re flying into Venice en route to Val Gardena,...
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