CLIENT PROFILE

Yogamatters

With over 2,500 products on offer, it’s fair to say Yogamatters have the most extensive range of yoga products around, and with 20 years of experience they still believe that yoga matters.

Most of the Spring PR team are yoga practitioners to some degree so as you can imagine, working with Yogamatters is a truly uplifting experience. Based in London, Muswell Hill to be precise,

Yogamatters started in 1996 when founders Paul Walker and Sandi Sharkey were teaching yoga in North London and discovered it was quite a challenge to find good yoga equipment. They soon stared selling yoga mats after class – often out of the back of the car – and keeping extra stock under the bed!

Forward 20 years and the digital retailer is still a favourite of yoga teachers, students and practitioners around the world. It stocks some of the world’s leading brands as well as its own brand of accessories and clothing in a vast range of sizes to suit “every body”.

Headed up by long-time friend of Spring PR’s founder – Stephanie – Twanna Doherty has been at the brand’s helm since 2014.