The Brief
How can you make your products pop and boost sales in a crowded market? Statistics show that 62% of shoppers make impulse buys when drawn to an appealing display, and 70% of purchasing decisions happen in-store, right at the point of sale. Hydro Flask wanted to highlight its new Colours of Oregon collection, featuring four vibrant hues inspired by the US Pacific Northwest instore to complement its PR campaign around the range.
The Strategy
When launching a new collection it’s effective to work with retail partners to amplify the campaign. By utilising shop space to create an attractive or immersive experience, sales are more likely to skyrocket.
The Tactics
We collaborated with a key outdoor retailer to help promote these nature-inspired colours in Britain’s nature-capital, The Lake District. Our aim, to create an impressive store showcase to help Hydro Flask and its Colours of Oregon collection stand out in a crowded market. We worked with Hydro Flask to create compelling structures to best show off the new collection. We handled generation of assets, coordination and delivery to the store.
Transform your retail space: how Hydro Flask’s colourful display boosted sales by over 250% in a competitive market.
The Content
We secured a prime spot in a key retail store in the Lake District National Park, The Epicentre. Given creative freedom over two display tables, we used colour strategy— which can increase brand recognition by up to 80%—to craft a visually stunning and effective presentation.
The Results
The engaging display didn’t just attract attention; it boosted unit sales by over 250% compared to the previous month. Shoppers were drawn in, and their perception of product quality improved thanks to the well-organised and appealing setup.
By working closely with Hydro Flask’s retail marketing team and the store, we executed a well-rounded launch that also included working with influencers, running events and a PR campaign. This case highlights the power of an effective store showcase in transforming consumer behaviour and driving sales. Ready to revamp your retail space?
