Knowledge Hub
![Spring PR’s brand evolution: honouring the past, embracing the future](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/66db0601d2c12a9d45996a4e_Untitled%20design(85).png)
Spring PR’s brand evolution: honouring the past, embracing the future
When the Spring PR team first approached us about this brand refresh, it quickly became clear that this project was more than updating a logo or tweaking a colour scheme. It was about honouring a brand that has been making waves in the outdoor and active lifestyle PR world for years while setting the stage for its next chapter. We knew we had to get this right—not just for the brand itself, but for the people behind it who’ve poured so much passion and dedication into what they do.
![How to market to millennials](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/66cdf6e328cb0ce8f8e52462_Untitled%20design(29).png)
How to market to millennials
Did you know there are more millennials worldwide today than any other generation? In the UK, 2021 figures put millennials at 14.4 million, a 21.5% slice of the population and an influential market segment. A generation with very different needs and wants than any other generation before. Here at Spring, we’re well-versed in marketing to millennials – after all, a good chunk of our team are millennials. And, as we’ve run plenty of brand campaigns aimed at this market sector, we wanted to share what we know and learned.
![What are GorpCore and AthLeisure?](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/66bdefc1f9c4658c54ed1322_Untitled%20design(27).png)
What are GorpCore and AthLeisure?
GorpCore – G O R P is an acronym referring to the popular trail mix of Good Ol’ Raisins and Peanuts, a snack often found in the backpacks of North American campers and hikers.
![New website? 5 pieces of advice](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/66aa43c7c88cdf48a6085a68_Untitled%20design(75).png)
New website? 5 pieces of advice
Are you thinking of a website redesign? If so, stop right there and read this.
![Plastic-free July: plastic pollution solutions](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/66bf7d07119a15997f9d28e4_Untitled%20design(78).png)
Plastic-free July: plastic pollution solutions
It’s #PlasticFreeJuly this month and we thought you’d appreciate a little recap of what our clients are doing that will reduce your plastic consumption.
![Everyone’s still talking about Seaspiracy – what do you think?](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/668e88591ae353c36a7f36e5_Untitled%20design(44).png)
Everyone’s still talking about Seaspiracy – what do you think?
Stemming from a childhood love of the ocean, presenter Ali begins with the mammoth issue surrounding plastic pollution in our seas. The viral video of a turtle with a plastic straw up its nose hit headlines. What else should we be concerned about?
![5 reasons to find your conservation tribe](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/667c16f62c1daf83cdb17b49_240636%20EOCA%20Preview%20image%201080%20x%201620.jpg)
5 reasons to find your conservation tribe
You know you need to be doing something for nature and the environment but you’re not sure what. Or how. We're members of the European Outdoor Conservation Association (EOCA) who do all the work for you, they just need our support. Find out just how fulfilling working with a Charity such as EOCA can be.
![5 stand outs for the Spring team at OTS ‘24](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/667edd1dbd21f9fb79f2c93d_OTS%20Stand%20Outs%20Preview%20Image.jpg)
5 stand outs for the Spring team at OTS ‘24
This year’s OTS was indeed a good example of a well-run trade show and don’t just take our word for it, OTS 2024 saw a 2% hike in numbers (910 uniques and 1,227 repeats) when compared to 2023.
![10 steps optimising your PR agency](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/665dd29f87f5645c221f3dbf_Untitled%20design(1).jpeg)
10 steps optimising your PR agency
Here we set out 10 top tips on how to get the most out of your PR agency. Be specific about what you want to achieve and set clear goals and objectives - it will make your life easier in the long run as results will be much easier to analyse. Find out what else we recommend you do.
![Nadeem Perera of Flock Together on ditching school and the woodpecker that broke him](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/668be7aa3b93eef07627dc1f_Untitled%20design(29).png)
Nadeem Perera of Flock Together on ditching school and the woodpecker that broke him
“Everything I know about birds and nature I taught myself. I was watching real green parrots flying across the sky. Green parakeets in London are a thing, they come from southeast Asia and now they’re here. That was, and still is, fascinating to me”.