European Co-ordination

Do you want to penetrate the markets of multiple countries without dealing with dozens of contact points? Spring PR can act as a single point of contact across your European or UK agencies to enable you to streamline how you communicate and gather information from external teams.

Well experienced in managing multi-agency marketing campaigns, we can even source European partners for you. Our management and communication skills enable us, as a lead agency, to collate plans, produce reports, deal with translations, make meeting arrangements and disseminate information in a timely manner.

Darn Tough Case Study

US sock brand Darn Tough Vermont were looking for an agency that could handle their marketing in Europe.

“Darn Tough Vermont® was founded in 2004, and all of our premium Merino wool socks are STILL made in Vermont, USA” says Brooke Kaplan Director of Marketing at Darn Tough Vermont.  “As we build upon the growth we’re experiencing at home, we’ve been expanding our brand into Europe over the past few years. The brand is most established in the UK, though is still gaining awareness which is why we selected Spring PR to support us in helping tell our story. Spring PR has great expertise in the UK, and has a proven track record delivering results for other premium brands. Beyond the UK, Darn Tough Vermont is also expanding into Central Europe. Because there is great diversity among European countries, we discussed our goals with Spring PR and saw an opportunity for them, with their deeper understanding of the European market, to serve as our lead agency to consistently coordinate our compelling brand message outside the UK”.

Here at Spring, we’ve worked with agencies across the US and Europe for many years and have built great, solid relationships with marketing professionals in the US, Germany, France and Scandinavia. Working closely with Darn Tough, we identified the key countries with which to work and drew up a budget. Once approved, we recruited the relevant agencies, briefed them and shared our plans. Each country needs to be approached differently so each agency will interpret the plan based on what has sold through and what their media needs.

Once everything was approved we set the co-ordination wheels in motion.  Regular calls with the client, liaison with the agencies, distribution of information and the collating of monthly reports to keep Darn Tough bang up-to-date.  Any issues that the client has are flagged up and dealt with swiftly. We provided Darn Tough with one point of contact for PR and marketing across Europe whilst enabling them to retain complete control.

Darn Tough Socks Case Study

Great Client feedback…

“Spring PR has exceeded our expectations for not only delivering quality PR within the UK, but has seamlessly integrated with our German PR agency Projects in a way we could not have done ourselves. Stephanie and her team have a great ability to build strong professional and personal relationships, and after an initial three month trial, we signed on for an annual contract then have renewed again for 2020” says Brooke Kaplan.”