Event Management & Trade Shows
The right people, the right atmosphere and the right logistics all result in a well organised event that offers a fantastic addition to a campaign or product launch. We’re so well experienced in event planning that our annual London Pop Up and Camp Out events are now legendary in the industry for what they offer both the journalists and clients who attend them.
We support our clients at ISPO, EUROBIKE and OTS amongst others, but if none of that takes your fancy and you want to run your own event, you’ve come to the right place. We understand the importance of detail as well as the overall impression you’re giving, so we can take care of everything – all the way down to where people will put their coats! Find out more about the events we organise and attend below:
Spring LDN Pop Up
We love to visit the Big Smoke and catch up with the lovely folk based there. Our big highlight event is the Spring LDN Pop-Up held in the balmy summer months in Shoreditch. For two days together with our brands, the Spring team descends on the Hoxton Arches to have a whole lot of fun. Film nights, ambassador talks, yoga sessions, burrito vans and brand one-to-ones, we’ve done it all. It’s always a roaring success both networking-wise and as a coverage generator. One not to miss, that’s for sure.
Spring PR Camp Out
Based on a campsite near Corfe Castle, the two-day Spring Camp Out really makes the most of this outdoor playground. Climbing, cycling, bushcraft and paddleboarding are just some of the activities team Spring have enjoyed with a select group of media and influencers. We use our brands’ products throughout the event and with brand representatives by our sides, we can’t go wrong; expert advice on tap! Drinks, S’mores accompanied by scintillating conversation courtesy of some of our favourite, inspirational adventurers around the camp fire tops off a truly rewarding day. We all go home rosy cheeked, invigorated and the media brimming with new skills and stories. Spring’s Camp Out never fails to impress.
ISPO & Outdoor by ISPO
We love our trips to Munich for the ISPO and OutDoor by ISPO. Catching up with the trade, showing the media the latest and greatest gadgets and kit from our cool brands and basically working our socks off. It’s all in the preparation and boy do we prepare. We research new products thoroughly before take-off so that our brains are jam-packed with the latest information ready for meeting the media. Pulling together press packs, collating images, video, social media content as well as booking dinner for those all-important client catch-ups make for a successful show. Let’s not forget those Percy Pigs: a special treat for certain members of the team. Once home, we jump straight onto those follow-ups.
Outdoor Trade Show
Run in partnership with the OIA [of which we are members] this is the UK’s only large-scale outdoor sport and leisure focused trade show. Based in Manchester, OTS is a great opportunity for retailers big and small to see the latest gear, gadgets and gizmos for the next season. The Spring Team is on-hand to take the media through its clients’ new products – which have been researched thoroughly before we take to the road. Manchester is such a cool place for an event like this – that northern hospitality can’t be beaten.
We attended Boardmasters for the first time in 2019 for Hydro Flask. While the event was curtailed because of an ensuing storm, we still managed to have a productive time engaging with the legions of Hydro Flask fans. Having fun is the name of the game here and we staged an interactive contest which had visitors flocking to our booth. A range of product and retailing facilities meant that this event wasn’t a wash out. Far from it: we’ve signed up for another year! With all elements of this event handled by the Spring PR team, our client needed only to turn up, safe in the knowledge that we had it covered.
Kendal Mountain Festival
What a treat! If you like the outdoors then you’ll love November’s Kendal Mountain Festival. The films are epic, the visitors are great and the talks enlightening: there really is nothing not to like. We have taken a number of clients to the Festival, managing their presence, running their Basecamp booth and coming up with creative, engaging activation to convey the brand message and win some loyal fans. If you’re after an event that’ll get your brand in front of the climber, mountaineer, trail runner and outdoor enthusiast look no further!