The power of influencers and ambassadors is all around us. It’s a win-win formula for brands and their supporters. But it only works when you find authentic connections which mean something to the influencer themselves and the people who follow them. More so, you need to understand the results of any influencer campaign, tweaking your efforts in this constantly evolving world. We have access to top level analytics enabling us to review any social work with more depth and meaning than just counting likes.