Well thought-through campaigns seamlessly mix editorial with paid for advertising to target audiences in the most efficient way. Jo leads our media buying team, bringing with her years of experience in building fruitful relationships with outdoor, adventure and lifestyle publications and websites, Jo knows where and how you can achieve the most impactful results for your new product launch, or brand awareness campaign.
Whether trade or consumer, we start by understanding your objectives, identifying the correct media sources and working closely with the commercial teams to create fresh, engaging ideas to develop. Crucially, we follow all of these through, ensuring every single element we have booked appears on time and in the right place. When then provide useful, easy to interpret results and reporting for the client.