Media Buying

Our media buying team ensure thought-through campaigns, and seamlessly mix editorial with paid for advertising to target audiences in the most efficient way.

Media Buying
"Maximise impact with well-thought-through media campaigns.”

Seamlessly blend editorial and advertising to reach your target audience effectively.

Well-thought-through campaigns seamlessly mix editorial with paid advertising to target audiences efficiently. Our media buying team brings years of experience in building fruitful relationships with outdoor, adventure, and lifestyle publications, websites, and content creators. We know where and how to achieve the most impactful results for your new product launch or brand awareness campaign. Whether trade or consumer, we start by understanding your objectives, identifying the correct media sources, and working closely with commercial teams to create fresh, engaging ideas. We ensure every booked element appears on time and in the right place, followed by useful, easy-to-interpret results and reporting for review.

Competencies:
  • Media buy synced to PR campaign
  • Strategic planning
  • Group bookings for across-brand discounts
  • Management of deliverables
  • Full reporting with your choice of metrics

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Sectors Supported:
  • Health & Fitness
  • Lifestyle
  • Outdoor
  • Sports & Active
  • Travel
  • Tech (workwear, ingredient)
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Ad Placement

Strategic planning and savvy negotiating all in line with your comms to amplify your campaigns.
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Budget Management

We understand the limitations of budgets and we can scale to great effect, with money saving hacks to help you maximise your budget.
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Performance Tracking

Monitoring of publication stats and with over 50 metrics of our own, you can get a very clear picture of how your campaign delivered on its KPIs.

Media Buying

BOA® and its Alpine ski solution

The challenge was introducing the new, state-of-the-art BOA® Fit System to the Alpine ski sector for the first time. Whilst BOA® was trusted across the snowboarding, cycling, trail running, outdoor, and workwear markets, it had to win the trust of the discerning Alpine skier who, potentially, could view the technology with scepticism.
View Project
Year
2023 - 2024
Client
BOA
BOA® and its Alpine ski solution

Polartec hits the ground running with new sustainable tech

Two events promoting Polartec's new Power Shield Pro were designed to launch this new sustainable, waterproof technology. Working with 66° North, one of the fabric giant's collaboration partners we got active and wet. The idea was to get media and influencers to put Polartec's new plant-based technology to the test in real situations. It was all about getting hands on with the fabric so that Polartec could garner authentic, trusted reviews, op eds and shout outs from respected influencers and journalists.
View Project
Year
2024
Client
Polartec
Polartec hits the ground running with new sustainable tech