Events & Trade Shows
We can create a bespoke event for you or you can jump on one of our in-person events, camping experiences or digital gatherings.
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“Create memorable experiences that connect your brand with the right audience.”
Bespoke events tailored to elevate your brand and engage your audience.
We can create a bespoke event for you or you can join one of ours. We are one of the only agencies in our space to run a few brand-focused events: our summer LDN Pop Up is an in-person event set in London's East End, perfect for London-based influencers and media eager to engage with brands and get their hands on the latest kit. Our acclaimed Digital Gatherings, designed for the time poor, run seamlessly and are highly popular with lifestyle media. For the active tech-lover, our Camp Out is ideal, attracting a range of influencers and media while generating great content. From hiring Tower Bridge for a big launch to bespoke influencer escapes, we have the contacts and expertise to make any event unforgettable.
Competencies:
- Event concept
- Venue search & hire
- Asset design
- Managing invitation list
- Find & brief photographer/videographer
- Event management
- Event follow up
- Full reporting with your choice of metrics
Sectors Supported:
- Health & Fitness
- Lifestyle
- Outdoor
- Sports & Active
- Travel
- Tech (workwear, ingredient)
Event Planning
An approach that is second to none from idea conception to excellent execution and full round-up reporting.
Logistics Coordination
A plan, a Gantt chart, a to do list. It’s all about attention to detail.
Budget Management
We understand the limitations of budgets and we can scale to great effect, with money saving hacks to help you maximise your budget.
Community Engagement
What can we say? We love people, collaborating and a good old get together, everything you need for fruitful community engagement.
Events & Trade Shows
Unlocking the Secrets to Community Engagement
Reaching an outdoor audience used to be pretty straightforward: you’d feature your brand in Trail, Country Walking or TGO magazine; if you were lucky, a celebrity would wear your brand on an outdoor show; and you'd promote your products to the national newspapers. Today, it's a whole new landscape, and outdoor brands need to find other ways of accessing their markets. Customer behaviour is shifting, and consumers want brands to talk to them, not at them. This is where working with a community comes in.
From Screen to Trail: Amplifying Outdoor Brands Digitally
Sometimes you just want to do it all from home, right? That’s what our Digital Gatherings are all about. The latest gear, straight into the living rooms of the top journalists and influencers. No hassle, just straight-up, efficient communication.
On the Right Track: Polartec’s Fabric Revolution
In today’s media landscape, fewer journalists are willing to travel abroad for product launches due to sustainability concerns, smaller editorial teams, and budget constraints. So when Santini adopted Polartec’s new Power Shield RPM fabric we needed a solution that would bring the action closer to home.
From Dragon’s Den to the Slopes: Nick Jenkins’s Infinity Ski Slope is Inundated after PR Push
When former BBC Dragon and Moonpig Founder, Nick Jenkins, approached Spring PR to help launch his infinity ski slope in Wiltshire we knew exactly what to do to garner excellent coverage across Wiltshire and surrounding areas.
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Step inside LDN Pop Up
Our LDN Pop Up event brings together Spring PR brands, in a converted railway arch in London’s East End, to showcase their latest products to a curated group of journalists and influencers. The event, featuring popular treats like Hola Guacamole burritos, Mr Whippy ice cream, and cocktails, creates a vibrant atmosphere for socialising and networking. This annual highlight allows the Spring PR team and our brands to engage with key media as well as other industry professionals, reinforcing the event’s collaborative and community spirit.
Into the wild: where campfires, creators, and brands collide
Our Camp Out is an activity packed outdoor event held on the coast of Dorset in April. Content creators share real-time snapshots and journalists plan their next features as we all get stuck into the great outdoors. Lighting own bonfires, hiking to local beauty spots, wild swimming in the sea, this event gets key media up close and personal with our brands and their new launches.
Go green & gear up: a sustainable revolution
Two events promoting Polartec's new Power Shield Pro were designed to launch this new sustainable, waterproof technology. Working with 66° North, one of the fabric giant's collaboration partners we got active and wet. The idea was to get media and influencers to put Polartec's new plant-based technology to the test in real situations. It was all about getting hands on with the fabric so that Polartec could garner authentic, trusted reviews, op eds and shout outs from respected influencers and journalists.
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Stretching our reach: a mat’s media makeover
We secured media coverage in key lifestyle, fitness, and national publications, focusing on 'best yoga mat' round-ups to position Yogamatters as a go-to brand. We researched and selected fitness and wellness influencers to amplify the campaign, enhance brand awareness, and engage established communities.
