Influencer Marketing

The power of influencers and ambassadors is all around us, but it only works when you find authentic connections that mean something to the influencer themselves and their followers.

Influencer Marketing
"Harness the power of authentic connections to amplify your brand.”

Unlock the potential of influencers to create meaningful brand relationships.

The power of influencers and ambassadors is all around us. It’s a win-win formula for brands and their supporters. But it only works when you find authentic connections that mean something to the influencer themselves and the people who follow them. We make it our business to get to know the key influencers in our space, conducting thorough research and using specialized software to ensure we find the right partners. We provide a list of potential influencers with full credentials so you can make informed decisions. Our approach includes top-level analytics to review and refine campaigns, going beyond likes to deliver meaningful results.

Competencies:
  • Personal relationship with key specialist influencers
  • Specific software for research & analytics
  • Management of influencer process
  • Full reporting

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Sectors Supported:
  • Health & Fitness
  • Lifestyle
  • Outdoor
  • Sports & Active
  • Travel
  • Tech (workwear, ingredient)
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Influencer Outreach

We have the experience, the contacts and the software to make sure our influencer campaigns benefit all parties involved.
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Campaign Management

We set clear campaign goals and then manage the outcomes for a successful campaign everytime.
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ROI Analysis

Name your metric and we’ll deliver your ROI in line with your needs. We’ll pull a stat-packed, arresting report together for you too.

Influencer Marketing

Unlocking the secrets to community engagement

Reaching an outdoor audience used to be pretty straightforward: you’d feature your brand in Trail, Country Walking or TGO magazine; if you were lucky, a celebrity would wear your brand on an outdoor show; and you'd promote your products to the national newspapers. Today, it's a whole new landscape, and outdoor brands need to find other ways of accessing their markets. Customer behaviour is shifting, and consumers want brands to talk to them, not at them. This is where working with a community comes in.
View Project
Year
2024
Client
Spring PR
Unlocking the secrets to community engagement

Making a splash: redefining the outdoors

We collaborated with Lyon Equipment for a dynamic three-month influencer campaign to introduce Ortlieb’s new waterproof pack and duffel to the outdoor sector. This collaboration aimed to showcase the durability and innovation of Ortlieb’s products, leveraging the reach and authenticity of influencers, to connect with outdoor enthusiasts and adventurers.
View Project
Year
2024
Client
Ortlieb
Making a splash: redefining the outdoors

Into the wild: where campfires, creators, and brands collide

Our Camp Out is an activity packed outdoor event held on the coast of Dorset in April. Content creators share real-time snapshots and journalists plan their next features as we all get stuck into the great outdoors. Lighting own bonfires, hiking to local beauty spots, wild swimming in the sea, this event gets key media up close and personal with our brands and their new launches.
View Project
Year
2024
Client
Spring PR
Into the wild: where campfires, creators, and brands collide

Go green & gear up: a sustainable revolution

Two events promoting Polartec's new Power Shield Pro were designed to launch this new sustainable, waterproof technology. Working with 66° North, one of the fabric giant's collaboration partners we got active and wet. The idea was to get media and influencers to put Polartec's new plant-based technology to the test in real situations. It was all about getting hands on with the fabric so that Polartec could garner authentic, trusted reviews, op eds and shout outs from respected influencers and journalists.
View Project
Year
2024
Client
Polartec
Go green & gear up: a sustainable revolution

Stretching our reach: a mat’s media makeover

We secured media coverage in key lifestyle, fitness, and national publications, focusing on 'best yoga mat' round-ups to position Yogamatters as a go-to brand. We researched and selected fitness and wellness influencers to amplify the campaign, enhance brand awareness, and engage established communities.
View Project
Year
2022
Client
Yogamatters
Stretching our reach: a mat’s media makeover