Public Relations

We tailor strategic campaigns designed to amplify your brand's voice and extend your reach to a targeted audience within the sports and outdoor active lifestyle markets.

Public Relations
“Strategic campaigns that amplify your brand’s voice.”

Tailor-made PR campaigns to extend your reach in the active outdoor lifestyle market.

Spring PR tailors strategic campaigns designed to amplify your brand’s voice and extend your reach within the active outdoor lifestyle market, ensuring your story resonates with the right audience. Whether your target market is the tech-savvy Gen-Z or the traditional outdoor user, we will build campaigns that hit your KPIs and put your brand in front of your customer. We bring unrivalled passion, a strong work ethic, and extensive experience working with leading brands. Our industry connections and collaboration partners extend well beyond traditional outdoor markets, and we believe in showcasing our brands to influencers and media whenever possible. Our advanced reporting software will outline ROI according to your preferred metrics, making it easier to present and share results with your team.

Sectors Supported:
  • Health & Fitness PR
  • Lifestyle PR
  • Outdoor PR
  • Sports & Active PR
  • Travel PR
  • Tech PR (workwear, ingredient)
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Media Relations

Directly liaising with news and feature writers. It’s about maximum positive coverage without incurring cost through advertising.
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Press Releases

Curating arresting copy to draw inquisitive, journalist minds in, encouraging a thirst for more.
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Crisis Management

Speedy responses and sound advice for when the ‘stuff’ hits the fan.

Public Relations

From screen to trail: amplifying outdoor brands digitally

Sometimes you just want to do it all from home, right? That’s what our Digital Gatherings are all about. The latest gear, straight into the living rooms of the top journalists and influencers. No hassle, just straight-up, efficient communication.
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Year
2024
Client
Spring PR
From screen to trail: amplifying outdoor brands digitally

On the right track: Polartec’s fabric revolution

In today’s media landscape, fewer journalists are willing to travel abroad for product launches due to sustainability concerns, smaller editorial teams, and budget constraints. So when Santini adopted Polartec’s new Power Shield RPM fabric we needed a solution that would bring the action closer to home.
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Year
2024
Client
Polartec
On the right track: Polartec’s fabric revolution

Launching big, landing smooth: infinity ski slope's PR push

When former BBC Dragon and Moonpig Founder, Nick Jenkins, approached Spring PR to help launch his infinity ski slope in Wiltshire we knew exactly what to do to garner excellent coverage across Wiltshire and surrounding areas.
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Year
2024
Client
South Wilts Ski Club
Launching big, landing smooth: infinity ski slope's PR push

Step inside LDN Pop Up

Our LDN Pop Up event brings together Spring PR brands, in a converted railway arch in London’s East End, to showcase their latest products to a curated group of journalists and influencers. The event, featuring popular treats like Hola Guacamole burritos, Mr Whippy ice cream, and cocktails, creates a vibrant atmosphere for socialising and networking. This annual highlight allows the Spring PR team and our brands to engage with key media as well as other industry professionals, reinforcing the event’s collaborative and community spirit.
View Project
Year
2024
Client
Spring PR
Step inside LDN Pop Up

Dial in: next-level ski fit

The challenge was introducing the new, state-of-the-art BOA® Fit System to the Alpine ski sector for the first time. Whilst BOA® was trusted across the snowboarding, cycling, trail running, outdoor, and workwear markets, it had to win the trust of the discerning Alpine skier who, potentially, could view the technology with scepticism.
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Year
2023 - 2024
Client
BOA
Dial in: next-level ski fit

Into the wild: where campfires, creators, and brands collide

Our Camp Out is an activity packed outdoor event held on the coast of Dorset in April. Content creators share real-time snapshots and journalists plan their next features as we all get stuck into the great outdoors. Lighting own bonfires, hiking to local beauty spots, wild swimming in the sea, this event gets key media up close and personal with our brands and their new launches.
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Year
2024
Client
Spring PR
Into the wild: where campfires, creators, and brands collide

Go green & gear up: a sustainable revolution

Two events promoting Polartec's new Power Shield Pro were designed to launch this new sustainable, waterproof technology. Working with 66° North, one of the fabric giant's collaboration partners we got active and wet. The idea was to get media and influencers to put Polartec's new plant-based technology to the test in real situations. It was all about getting hands on with the fabric so that Polartec could garner authentic, trusted reviews, op eds and shout outs from respected influencers and journalists.
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Year
2024
Client
Polartec
Go green & gear up: a sustainable revolution

Stretching our reach: a mat’s media makeover

We secured media coverage in key lifestyle, fitness, and national publications, focusing on 'best yoga mat' round-ups to position Yogamatters as a go-to brand. We researched and selected fitness and wellness influencers to amplify the campaign, enhance brand awareness, and engage established communities.
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Year
2022
Client
Yogamatters
Stretching our reach: a mat’s media makeover