Case Studies
We are experts in sports and outdoor active lifestyle marketing. If you're looking for an agency in this sector, that has a proven track record in public relations, influencer marketing, media buying and hosting events then look no further. Below is a snapshot of some campaigns we have run. Grab yourself a cuppa and take a look …
BOA® and its Alpine ski solution
The challenge was introducing the new, state-of-the-art BOA® Fit System to the Alpine ski sector for the first time. Whilst BOA® was trusted across the snowboarding, cycling, trail running, outdoor, and workwear markets, it had to win the trust of the discerning Alpine skier who, potentially, could view the technology with scepticism.
![](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/66598ff2b0dd65f91c5ae9d6_Copy%20of%20Spring%20PR%20Website%20Logo%20Size.png)
![BOA® and its Alpine ski solution](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/668c42c25facc5a3dd7ffbd3_Untitled%20design(34).png)
Ortlieb’s outdoor breakthrough
We collaborated with Lyon Equipment for a dynamic three-month influencer campaign to introduce Ortlieb’s new waterproof pack and duffel to the outdoor sector. This collaboration aimed to showcase the durability and innovation of Ortlieb’s products, leveraging the reach and authenticity of influencers, to connect with outdoor enthusiasts and adventurers.
![](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/66866dcb0c8ea78500b9af7b_Ortlieb.jpg)
![Ortlieb’s outdoor breakthrough](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/668c4174fe8f0c9a1600627b_Untitled%20design(32).png)
Hydro Flask helps turn heads and boost sales
We worked with Hydro Flask to launch their Colours of Oregon collection, featuring vibrant hues inspired by the US Pacific Northwest. By creating a visually attractive and strategically placed display in a prime retail store in the Lake District National Park, we increased unit sales by over 250%. Our engaging and well-organised presentation garnered attention and improved shoppers' perception of product quality, demonstrating the power of an effective store showcase in driving sales and transforming consumer behaviour.
![](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/6655e3f1a949d27de713b0bd_Untitled%20design%20(1).png)
![Hydro Flask helps turn heads and boost sales](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/666978e3188603b0f3b2af3f_Case%20Study%20Main%20Image.png)
Sun, sea, and s’mores
Our Camp Out is an activity packed outdoor event held on the coast of Dorset in April. Content creators share real-time snapshots and journalists plan their next features as we all get stuck into the great outdoors. Lighting own bonfires, hiking to local beauty spots, wild swimming in the sea, this event gets key media up close and personal with our brands and their new launches.
![](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/66866e744b95826058d0d51d_%20Spring%20PR%20Logo.jpg)
![Sun, sea, and s’mores](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/6666f7e9a9dffa194ed6c6e4_Case%20Study%20.png)
Polartec hits the ground running with new sustainable tech
Two events promoting Polartec's new Power Shield Pro were designed to launch this new sustainable, waterproof technology. Working with 66° North, one of the fabric giant's collaboration partners we got active and wet. The idea was to get media and influencers to put Polartec's new plant-based technology to the test in real situations. It was all about getting hands on with the fabric so that Polartec could garner authentic, trusted reviews, op eds and shout outs from respected influencers and journalists.
![](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/664ef84f2e08335c82b9e4ce_polartec-vector-logo.png)
![Polartec hits the ground running with new sustainable tech](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/6686ccc81a6ec5f145425d49_Untitled%20design(2).jpg)
Yogamatters driving success
We secured media coverage in key lifestyle, fitness, and national publications, focusing on 'best yoga mat' round-ups to position Yogamatters as a go-to brand. We researched and selected fitness and wellness influencers to amplify the campaign, enhance brand awareness, and engage established communities.
![](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/66619fde0cc9da21639dc85e_Copy%20of%20Spring%20PR%20Website%20Logo%20Size%20(4).png)
![Yogamatters driving success](https://cdn.prod.website-files.com/661e3ca5de54253bca402627/6661a08f08f2e33351d64f1c_photo0811.jpg)