“It proved such a success. To the point that if anyone asks how come we have so many cool ambassadors, we just blame it all on Spring PR! 10 out of 10.” Ian Elliot, co-founder The Why? Influencer marketing is celebrity endorsement for the 21st century, capitalising on...
If we can get through the past few years with all its curve balls, we can get through anything. This industry’s been through economic challenges before – foot and mouth to name one. Now we can also look back and know we can successfully trade through a...
Back from the OIA Conference and what a corking event. We always say that. We just love it. Thanks, MCS for your sterling work, and Alan Hinkes, well, you surpassed yourself. So, here are our favourite bits of the conference that we wanted to share:...
Elliot Brown Watches – a culture If there was an award for investing love, passion, and caring into an ambassador relationship then surely Elliot Brown Watches would win. At the heart of the brand are dedicated, hard-working, individuals who love to have fun. It’s a...
Where did we go? We’re back fully Italian-ised from our first sales meeting for a very long time. The good guys at AKU Footwear extended an invitation to the Spring team. We bit their hand off, naturally. Well, when you’re flying into Venice en route to Val Gardena,...
This Easter, while we were all tucking into our Easter eggs with our feet up two British cycle journalists were having a very different Easter experience. They were on a cycling press trip to experience a ‘taster’ of the Paris-Roubaix otherwise known as “The Hell of...
