At the end of this week, the good and the great from the outdoor industry will descend on Munich for Outdoor by ISPO. Once again seasoned trade show professionals, Spring PR, will be returning to Germany – along with many of their clients – to join in with the networking, showcasing, and general merriment.
But with just days to go, our thoughts turn to packing and preparation. Here is our top ten list of things to take to trade shows:
Stephanie’s number one tip! “The evenings are a nice excuse to socialise with your clients and the journalists you know best – especially after a hard day’s work! But you may find you need to pop a couple of paracetamol the next day if, like me, you’re prone to a glass or two of fizz!”
The number one choice for keeping Abbie on the go all day! “The journey to ISPO can be a long one so my go-to snack is Marks and Spencer Percy Pigs. They give you a sugar buzz if you’re beginning to feel tired and take your mind off travel sickness.” Healthy snacks such as cereal bars are also a great choice to keep you going at the show when you might not have a chance to stop for a proper lunch.
Hydro Flask Vacuum Insulated Bottle
Staying hydrated at the show is paramount – you clock up lots of steps and it’s usually pretty hot at the summer shows. Spring’s essential water bottle is a Hydro Flask; it keeps water cool for up to 24 hours and you can even get an Insulated Sports Cap to go with it for easy drinking on the go.
Darn Tough Socks
Definitely the comfiest socks we have ever tried, Darn Tough socks will keep your feet in tip top performance thanks to their breathability, durability and support. They are also made with anti-microbial Merino wool so you can wear one pair for the three days and wouldn’t smell the difference!
You spend all day on your feet and we regularly walk 15 miles (30,000 steps) a day at shows so we cannot stress enough the importance of comfortable shoes! We say no way to heels, brand-new shoes and cheap sandals – and blister plasters never go amiss.
We’ll be going social media crazy at ISPO and all that uploading, sharing and posting uses battery power. We recommend taking a battery pack along to keep constant power.
Jo learned this lesson the hard way after being bitten several times on one foot and ending up on antibiotics. She says, “Pack mosquito repellent. Negotiating the halls with a swollen foot is not fun!”. Don’t say we didn’t warn you! The mosquitos will be out in Munich in force.
Three days of constant talking, caffeine hits and German food can take its toll, so we recommend a tin of mints to keep your breath fresh.
Between shaking hands, hopping on and off the U-Bahn and eating a deli-meat sandwich for lunch it’s always good to have a bottle of hand sanitiser to prevent catching any bugs. Keep it under 100 ml so it fits in your hand luggage.
Planes, air con and lots of talking may dry out your lips so make sure you have a moisturising lip balm to carry around with you so your lips don’t get cracked and sore.
Have fun at ISPO and see you there!