Super, smashing, great! That’s the conclusion following our first-ever LDNPopUp media event that we held last month.
An evolution of our more traditional annual Open House event, LDNPopUp took place over two days and featured a lunchtime yoga session, evening adventure film night and daytime brand showcase event.
“We wanted to change things up and refresh. Open House has always been a great event for us, but we’ve done it for a few years now and we wanted to try something new,” says Stephanie. “Over the last few years both Spring and our clients have made some great contacts in the adventure, outdoors and active lifestyle world and so we wanted a more inclusive event that would still be of interest to our media contacts, as well as attract new media.”
Jo agrees, “It was great to have a mix of events in order to highlight all our brands and the associated athletes/ambassadors. We like to keep things fresh and added some fun extras like the photo booth (see below) and a Burrito van which went down a treat.”
However, Jo adds that it wasn’t without its challenges as the temperature soared to 39 degrees in the sunny capital, affecting people’s ability to travel and even causing a power cut halfway through the Pop-Up event. “We were really impressed with the way everyone responded,” says Jo. “Everyone was highly professional and just carried on chatting about the products on show. We soon got things up and running again.”
Abbie, who was responsible for much of the event organisation says “it was a proud moment to see it all come to fruition. Everyone has worked so hard to make these two days happen and we were so pleased to see so many new and old faces turn up and really benefit from the event.”
We want to say a huge thank you to all of our clients, media contacts, ambassadors and speakers who came along and made the event such a success. Here is just a small selection of some of the responses we’ve received:
Chris Davison, CDA Limited: “Very impressed with the event and the way you guys put it together. Met some very interesting people and the positive reaction to Darn Tough and the product blew me away.”
Ethan Walker, Mammut: “We both had a great time and really enjoyed meeting such a psyched bunch of people. Those burritos were pretty special too!”
Stuart Leach Exped 5050: “We both thoroughly enjoyed it and there was a good variety of speakers.”
Lilian Sullivan, Ardblair Sports: “Thanks for organising another great event. It really is apparent that you and your team put a tremendous amount of effort into making these a success.”
Suzanne Jones, Travel Blogger: “Just a line to say thank you for a really enjoyable event yesterday. Some fab brands, great food and it was lovely to meet you and the team.”