for the outdoor active lifestyle

Spring’s #LDNPopUp Event is back!
by <a href="" target="_self">Abbie Baynes</a>

by Abbie Baynes

21 August, 2019

A super, smashing, great event …

… that was the conclusion following our first-ever LDNPopUp media get-together that we held in Shoreditch, London back in 2019. That’s right, 2019! And we would have had another one in 2020 and another in 2021 but we all know why they didn’t happen. Still, it’s 2022 and it’s all back on and we just can’t wait!

Open House vs LDNPopUp

An evolution of our more traditional annual Open House event, our first LDNPopUp took place over two days and featured a lunchtime yoga session, evening adventure film night, and daytime brand showcase event.

“We wanted to change things up and refresh. Open House has always been a great event for us, but we’ve done it for a few years now and we wanted to try something new,” says Stephanie, owner of Spring PR. “Over the last few years both Spring and our clients have made some great contacts in the adventure, outdoors, and active lifestyle world through this event. We wanted an even more inclusive event that would still be of interest to our media contacts, as well as attract new media.”

New additions to the old format

Jo agrees, “It was great to have a mix of events in order to highlight all our brands and the associated athletes and ambassadors.  We like to keep things fresh and added some fun extras like the photo booth and a Burrito van which went down a treat.”

LDN Pop-Up’s Burrito Van was a huge success – pictured, Matt Jordan, Wildside Trading.

Back then though, our event wasn’t without its challenges. The temperature soared to 39 degrees in London the day of our LDNPopUp. It caused all sorts of problems including people’s ability to travel. We even experienced a power cut halfway through the Pop-Up event. “Everyone responded in a really positive way,” says Jo. “Everyone was highly professional. They just carried on chatting to the brands and about the products on show.  We soon got things up and running again.”

Mammut‘s ambassador – Ethan Walker – taking the media through the latest hiking products to hit the market.
Yogamatters meeting and greeting at Hoxton Arches, Shoreditch before the yoga session kicks off.

Abbie, who was responsible for much of the event organisation says, “it was a proud moment to see it all come to fruition. We all worked so hard to make the two days happen and we were really happy to see so many new and old faces turn up and really benefit from the event.”

Event feedback

Our clients were amazing on the day, the media contacts a joy, ambassadors and speakers cracking.

Chris Davison, CDA Limited: “Very impressed with the event and the way you guys put it together. Met some very interesting people and the positive reaction to Darn Tough and the product blew me away.”

Ethan Walker, Mammut: “We both had a great time and really enjoyed meeting such a psyched bunch of people. Those burritos were pretty special too!”

Stuart Leach, Exped 5050:We both thoroughly enjoyed it and there was a good variety of speakers.”

Lilian Sullivan, Ardblair Sports:Thanks for organising another great event.  It really is apparent that you and your team put a tremendous amount of effort into making these a success.”

Suzanne Jones, Travel Blogger: “Just a line to say thank you for a really enjoyable event yesterday. Some fab brands, great food and it was lovely to meet you and the team.”

Can’t wait for the next one in July 2022 – we’ll keep you posted!

Yogamatters offered media the chance to catch their breath in their serene space.


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