Knowledge Hub

Summer means one thing: the UK’s Outdoor Trade Show (OTS) is just around the corner.

These three trends are making our job exciting at the moment!

If you've known us over the last 25 years, you'll see that we have recently undergone a bold rebrand. We're super happy with the results, but then we should be; we have just come out the other side of a lengthy, soul-searching process. Here we talk about the first step, preparing the groundwork.

When the Spring PR team first approached us about this brand refresh, it quickly became clear that this project was more than updating a logo or tweaking a colour scheme. It was about honouring a brand that has been making waves in the outdoor and active lifestyle PR world for years while setting the stage for its next chapter. We knew we had to get this right—not just for the brand itself, but for the people behind it who’ve poured so much passion and dedication into what they do.

Did you know there are more millennials worldwide today than any other generation? In the UK, 2021 figures put millennials at 14.4 million, a 21.5% slice of the population and an influential market segment. A generation with very different needs and wants than any other generation before. Here at Spring, we’re well-versed in marketing to millennials – after all, a good chunk of our team are millennials. And, as we’ve run plenty of brand campaigns aimed at this market sector, we wanted to share what we know and learned.

GorpCore – G O R P is an acronym referring to the popular trail mix of Good Ol’ Raisins and Peanuts, a snack often found in the backpacks of North American campers and hikers.

Are you thinking of a website redesign? If so, stop right there and read this.

It’s #PlasticFreeJuly this month and we thought you’d appreciate a little recap of what our clients are doing that will reduce your plastic consumption.

Stemming from a childhood love of the ocean, presenter Ali begins with the mammoth issue surrounding plastic pollution in our seas. The viral video of a turtle with a plastic straw up its nose hit headlines. What else should we be concerned about?

You know you need to be doing something for nature and the environment but you’re not sure what. Or how. We're members of the European Outdoor Conservation Association (EOCA) who do all the work for you, they just need our support. Find out just how fulfilling working with a Charity such as EOCA can be.

This year’s OTS was indeed a good example of a well-run trade show and don’t just take our word for it, OTS 2024 saw a 2% hike in numbers (910 uniques and 1,227 repeats) when compared to 2023.

Here we set out 10 top tips on how to get the most out of your PR agency. Be specific about what you want to achieve and set clear goals and objectives - it will make your life easier in the long run as results will be much easier to analyse. Find out what else we recommend you do.

“Everything I know about birds and nature I taught myself. I was watching real green parrots flying across the sky. Green parakeets in London are a thing, they come from southeast Asia and now they’re here. That was, and still is, fascinating to me”.

We’ve just got back from The National Outdoor Expo in Birmingham. What a refreshing experience. Find out what we loved about it and why we recommend you buy a ticket for the next one!

Happy National Walking Month! It goes without saying that we Springers love spending time in the great outdoors. Find out how we celebrated in May in this blog.