for the outdoor active lifestyle

Inside Spring PR: Meet Abbie
by <a href="" target="_self">Abbie Baynes</a>

by Abbie Baynes

30 April, 2019

Meet Abbie Baynes, one of our Account Executives who predominantly looks after the Hydro Flask, Reima and LifeStraw brands. She’s been with Spring since joining us as a Digital Marketing Apprentice four years ago. We’d describe her as our reliable rock – hardworking and dedicated with a bubbly fun side. How would she describe us? Let’s find out.

Abbie (right) in the Brecon Beacons

What brought you to Spring PR all those years ago?

“I was just about to go to university to study marketing but was struggling to come to terms with three more years of education and having to quit my part-time job to do so. Much to my parents’ dismay, I looked into alternative options and found that I could do a higher-level apprenticeship which would give me the best of both worlds. That’s when I came across Spring PR. I loved the idea of working in a small, friendly team and a business that was growing with room for me to develop. 

 “They were looking for someone to do digital marketing whilst attending college. I remember being terrified when I pulled up, dressed in my mum’s brand-new shirt (sorry, mum!) for my first interview. Thankfully, Stephanie liked me enough to hire me (well, she hasn’t said otherwise yet!) and so my marketing career began.”

More importantly, what’s kept you here?

“I love the people I work with, I love the brands I work for and I love the variety of work I get to do at Spring PR. Starting off doing digital marketing was great, but when I branched out and started attending events, writing press releases and obtaining PR coverage and creating blogs I knew this was the environment I could thrive in; constantly something exciting and different to do. I started working with my brands from the beginning and seeing them grow puts a big smile on my face, you really get attached.”

What’s the best part of the day?

“The best part of the day is first thing in the morning. I make myself a hot chocolate whilst my emails download and catch up with the team in the office. There’s something about arriving at the office before the car park fills up; you can face your new working day full of energy.”

How have you grown and developed since working here?

“My confidence has sky-rocketed and I have found a job I love doing and am good at (I hope!) I’ve learned that stationery with an ‘e’ refers to office supplies and stationary with an ‘a’ is something that’s not moving!

 “What I lack in experience (four years is nothing compared to the rest of the team) I make up for in enthusiasm and will always put myself forward for things even if I don’t really want to do them – please don’t ask me about mountain biking at our first Spring PR Camp Out. I am a firm believer that you have to try everything once.

What’s the boss like?!

“If you love to laugh, enjoy a funny story and are willing to put 100 per cent in, you’ll get on really well with Stephanie.”

What’s your favourite event to work on?

“Tricky question. I love Kendal Mountain Festival because I’ve done it for three years. It’s always successful and we get on really well with the Kendal Mountain Festival team. So it’s a good event to plan but I also love a challenge, which is why I’m excited (but nervous!) about working on Boardmasters this year. It’s just a bonus that staff get entry into the festival too!”

What success are you most proud of?

“My Hydro Flask Post-It Pixel Art at Kendal Mountain Festival in 2018 and also stand-up paddle boarding at our Spring PR Camp Out, also in 2018. I sucked at SUP, but it was great fun.”

How would you describe Spring PR in three words?

“Fun, friendly and busy.”

Why should someone come and work with us?

“If you want variety, love travelling to different places, enjoy working at a fast pace and you are personable as well as willing to work hard then you’d love working at Spring PR. It’s also essential that you like cake.”



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