YOUR MONTHLY INDUSTRY UPDATE FROM SPRING PR
February was ISPO month for the Spring team. Eleven of our clients, including first-timers Darn Tough Vermont socks, showed off their latest and greatest collections and innovations, spending three days in a very snowy Munich. Here’s our take on the good, the great and the down-right brilliant from this year’s offering.
As growing numbers of children and young people develop diabetes and asthma, one small British company wants to ensure these health conditions don’t impact on their ability to get outside and enjoy an adventurous life.
We talked to Tim Turnbull, Chief Executive of Spring client Aquapac, about their new range of waterproof medical and first aid kit cases.
Why did you think it was important to produce these products focusing on medical kit – had you had customer requests or was it an internal company idea?
“We listen to our customer base and react to what they tell us. Our insulin pump case has always been a very successful seller. We introduced the First Aid Kit bag because one of our ‘sponsorees’ recommended the idea and we knew it would be particularly useful for our growing Search & Rescue customer base. This gave us the idea to look into other medical products which people need to keep on them but also need to keep safe and dry. And so we came up with the CGM case, the Diabetes Kit case and the MDI case. It’s important to us that the outdoors and whatever it throws at you is accessible to everyone. And when our customers talk, we listen.”
What new/ different design elements did you have to consider when producing waterproof protection products for medical kit over technical kit like phones and cameras.
“We began developing our Insulin Pump Case back in the late nineties as a joint venture with the world’s largest manufacturer of insulin pumps. When they decided to drop out of the project, we could still see the huge potential and knew there would be incredible worth in continuing to develop something for anyone who wanted to explore the outdoors but needed their insulin with them at all times. We designed a completely new sealing system – the ‘TC’ Aquaclip – which could waterproof around the tube without squeezing it so much that it would compromise insulin flow.”