Spring PR recently caught up with Lindsey Chapman. The radio and TV presenter and naturalist has recently become a brand ambassador for our client, Elliot Brown watches. We wanted to see how things are developing…

What outdoor issue are you passionate about at the moment? What do you think we as outdoor brands should have on our minds?
“I recently joined the #PeoplesWalkforWildlife in central London. We know British wildlife is in dramatic decline but simply caring about the issue is no longer enough – action has to be taken. The responsibility falls to all of us – we need to be making changes on a small and large scale NOW. From cutting a hedgehog hole in your garden fence – allowing the link up of habitats – to thinking strategically about natural places and marine protection. Outdoor brands should consider these issues as a priority – they need a thriving natural world to survive.”

How does your Elliot Brown watch fit into your outdoors lifestyle?
“I love my watch and wear it all the time…I forget it’s there most of the time to be honest which is exactly what I want. It stays in position perfectly (even under stress) and it’s particularly useful on night shoots.”

How do you keep in contact with Elliot Brown about what you’re achieving for the brand?
“Elliot Brown are really relaxed which is great. Ian gave me a call at the start of my ambassadorship to explain the ethos of the company, which was really helpful, and we keep in contact with updates from both sides. They’ve always got something interesting going on.”

How can an outdoor brand best work with someone like you?
“I like a brand to be clear with me from the start about what they’re hoping for from an ambassador – what the time commitment will be and their expectations. I also like the personal touch, brands that have taken the time to understand my work and ethos and want to develop that relationship in the future. The brands I work with know me as an individual which generates a much more fruitful partnership.”

How might we see or hear you over the forthcoming autumn schedules?
“I’ve been presenting a new series for Channel 5 called ‘Nocturnal Britain‘ which goes out later in the year. Joining Steve Backshall, Miranda Krestovnikoff and Philippa Forrester, we reveal the secret night-time lives of Britain’s animals. “I’ve also recently presented a programme for BBC Radio 4 called ‘In Pursuit of Beauty: Slow Art’ which explores art that takes a long time to create or to enjoy and the effect it has on our awareness of our own finite existence. It includes the wonderful natural sculpture ‘Ash Dome’ by David Nash. Available now on BBC iPlayer.”  

How will you be enjoying the autumn outdoors this year?
“I want to enjoy the autumn season on my patch. A few weeks ago I completed the Yorkshire 3 Peaks for a charity that looked after my Auntie when she died – it was an amazing day. I’m hoping to get over to the East Yorkshire coast if I can – it’s home to me and one of my favourite places in the world. And I’ll go on as many walks as I can to catch the spectacular colours that autumn in the UK brings.”