Today, 22nd March 2021, we are celebrating World Water Day. World Water Day encourages conversation on the topic of valuing water. What does water mean to you? For all, it’s a basic essential to human survival. To many, it’s part of your home life from that first cup...
Yogamatters Aqua Evolve Yoga Mat
The Yogamatters Aqua Evolve Yoga Mat is sustainable innovation at its best. Made by turning algae blooms into eco-foams for use in products - it’s a yoga mat that helps clean the environment. The problem Algae blooms pose a major problem for communities around the...
A solution-based approach to sustainability …
Recently we worked with photographer Chris Parkes on a Polartec sustainability project. Check out his Instagram @chris.parkes.photo. The images are amazing. We grabbed a quick, virtual coffee with him and grilled him on his latest project “Full Circle”. This is...
Buying outdoor kit? Spend consciously this Earth Day. Here are our eco heroes …
On 22nd April more than 193 countries will celebrate Earth Day. Earth Day was established in 1970 and was set aside to demonstrate support for environmental protection. Getting outdoors is trending. Trekitt, the outdoor retailer, saw a 99% rise in...
Spring PR’s feel good stats from the outdoor industry
When it comes to ‘giving back and doing good’ brands in the outdoor industry have big hearts. Here’s a round-up of contributions our brands have made during what’s been one of the most challenging year’s for businesses on a global scale. LifeStraw's Give...
Fleece was invented in 1981: innovation didn’t stop there. Polartec celebrates 30 years of innovation!
In most outdoor wardrobes, fleece is the go-to. Since its invention in 1981 by the then Malden Mills, it has graced hills and high street and is worn by hikers and the fashion crowd the world over. Its appeal? It works so well. It’s warm, breathable, soft,...